101: How To Communicate Your Message To Potential Customers

When you run a business, it’s important that you send out a clear message to your target audience. The trouble is; some company bosses don’t use the best communications methods. It ends up being like a band playing in front of empty seats!

Are you new to marketing? If so, you are probably wondering what the best ways are of communicating your message to your clients.

In today’s blog post, I will share with you some tried and tested methods to help you increase your brand awareness. They are as follows:

Email newsletters

One of the easiest ways of reaching out to your customers is to send them regular email newsletters. The thing about emails is that they can get read at a convenient date and time. Services like MailChimp let you compose email campaigns and help you to track who reads your newsletters.

They also offer readers the option to view your newsletters in a web browser, in case they don’t show up well in their email programs. Depending on where you’re based, you will need permission before you can send your customers emails.

Gift packs

Many people attend events like trade shows and seminars each year. If your company happens to take part in some of them, you can use those opportunities to get your customers talking about you!

One way to do that is to offer them some gift packs. They might be something as simple as a stationery set with your branding embossed on it. Or it could even include discount vouchers and coupons for your products and services. Let’s face it; we all love freebies, so it’s a win-win situation!

Leaflet distribution

It doesn’t matter whether your customers are residential or commercial. What does matter is how you reach out to them. The thing is; even in today’s modern age, some people are averse to technology.

One of the best ways to reach out to this group of people is to share with them printed media – leaflets to you and me! Of course, if you plan on handing out leaflets to thousands of potential customers, it could take you a while to do so.

That’s why it makes sense to hire a leaflet distribution company to do the work for you. You can even have them include leaflets with local newspapers, for example. Such ideas also help to lower your marketing costs.

Social media

What about those people that can’t live without their tech gadgets? Social media is by far one of the simplest and affordable ways to spread the word about your brand. Social networks like Twitter and Facebook make it easy to share product news and advertise your wares.

Other social networks like Instagram and Pinterest are also useful ways of communicating your message. And what if you want to target industry professionals? Yep, you guessed it; there’s a social network for this demographic too: LinkedIn!

As you can see, there are plenty of ways to market your brand in today’s modern world. Which one will you choose?