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2014 Marketing Tips for Smart Start Ups

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2014 Marketing Tips for Smart Start Ups

Think of 2014 as an opportunity for radical growth and allow your start up to utilize new marketing strategies to ensure a profitable year. With economic recovery predictions looking hopeful for 2014, small businesses should do everything they can to maximise their chances of success. The world of commerce is fast paced and always changing, and this means that businesses should be quick off the mark with their marketing strategies to avoid being left behind.

Go Interactive

If your company website could do with an overhaul, consider adding more multimedia elements, including video. Think about what makes a good corporate webpage and what will keep customers from clicking away to another site. Your website should be completely geared around the needs of the client, with their ease of access and ability to quickly find information always coming first. Update content regularly and monitor website analytics so that you know where your visitors are coming from, what they’re doing on your site and how they are finding you. Once you have this information you can better tailor your website to match the needs of your online clients.

Make Your Site Mobile-Friendly

It is imperative that your webpage and marketing emails are mobile friendly due to the ever-rising numbers of people using mobile devices to access the internet. Why not audit your current website to find out what mobile customers are looking for when they are accessing your page? This way you can build a more mobile-specific site that highlights key content and let users know exactly what they can achieve by using the mobile-friendly version of your webpage. If they are able to buy products directly, make sure this is demonstrated clearly though the use of bold text or interesting graphics.

Get Professional

Invest in the right software and watch your profit margins grow. Telephone call logging and recording software, offered by companies like Lanonyx, doesn’t have the cost the earth but it makes a huge difference in terms of allowing you to gather information about your customers, and therefore better tailor your business to meet their needs. A toll-free number can also make a huge difference in improving your company’s image and encouraging clients to call, since it’s free of charge to them. If you’re interested in joining the world of social media as a business, make sure that you avoid Twitter mishaps by remaining professional at all times when engaging with potential customer. Many a business has let itself down by using social media in an overly opinionated or improper manner.

I am the founder of Startup Today. I am the main writer and have put in many hours of work into creating this blog. If you want to find out more about me then lets get in contact.

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