3 Critical Steps to Producing Effective Branding

Branding is the cornerstone of every business.  If a company brands itself effectively, it can increase its sales potential and its profit by making it its products or services more memorable to its potential customer base.  Even better, a well-branded business can expand its reach to a wider customer base through social shares and word of mouth.  So if you’re looking to make your own brand out, here’s how.

3 – Keep it Simple

Effective branding is simple branding.  If you look at some of the largest, most powerful brands in the world, you’ll notice that the branding material – the logos and slogans – are simple.  This makes it easier for people to remember and therefore easier to recall to their friends and family, along with other people who they might think require your services. Therefore, when you’re coming up with your own branding, keep the graphics bright, bold and colourful, and make sure it’s easy to copy, as this is one of the ways people will explain your brand to other people.

2 – Multi-Format Approach

Your branding shouldn’t only be produced in single format; instead, you should include it in as large a variety of different formats as you can – Small scale image for social media, large image for websites and video, and perhaps even animated versions for a more multimedia approach.  In essence, you should ensure that your branding material is as easy to distribute through as many different channels as are available to you and your business, as this can only lead to more coverage and a better sales performance.

3 – Marketing Your Brand

There’s no point in having poured blood, sweat and tears into producing effective branding materials if you’re not going to market them properly.  The best thing about marketing in the digital age is that you have a large number of distribution and analytics tools at your disposal, and many of them are free.  Social media sites such as Facebook and Twitter offer great ways to communicate your brand to your customers, as you engage with them, create events for them to participate in to and create competitions with prises for them to win.  You shouldn’t ignore physical marketing just because there are digital options open to you, either.  Send out high quality flyers and advertisements and make sure yours stands out against the competition by using brightly coloured envelopes like the ones available from All Colour Envelopes.

So there you have it: 3 important tips to help you improve your branding and make more money.