3 Signs Your Small Business Needs a New Logo

The logo is an essential part of any business. Your logo is what defines your business and, above all else, it is what makes it instantly recognisable. However, if you first designed your logo back when you were starting your business, then it may be time for an update. Here are three signs that your business needs a new logo.

It No Longer Represents Your Business

Businesses evolve organically over time and it is very rare that a start-up business sticks rigidly to its original idea. Often, after the birth of the business, entrepreneurs discover that their business plan is unsustainable and needs to be modified or diversified. If this is the case, and your logo no longer represents your business then it is time for a rebrand. Remember, your logo should be aspirational and forward looking rather than nostalgic. Always ensure your business is looking forward.

Your Logo Doesn’t Work Well On Social Media

We have increasingly seen social media become a huge presence for businesses, and this new way of working has meant that many companies have been forced to change their logo. Nowadays, it is nigh on essential for your logo to work across a number of different mediums, and your logo will need to be sized both up and down. Ideally, your logo should work in colour, black and white, as a button for a mobile app and as an icon. Diversity has become king in the 21^st century and, if your logo cannot fulfil all of these functions, it could be time for a change.

A Need to Attract New Customers by Boosting Professionalism

If you created your logo yourself, it may be time to upgrade and employ a professional to ensure that your logo is able to achieve all of the above functions. After all, if your logo is going on a variety of signage like the ones offered by Signarama then it is essential that it looks professional beforehand. Designs of both logos and signage have become crucial to attracting customers and, as a result, paying that little bit extra could save you money in the long run. For this reason, if you’re considering redesigning your logo, it is well worth consulting with a designer in order to boost your professionalism.

So, there we have it, three signs that your business may need to change its logo in 2014. Remember that your logo has to work across mediums and must be forward thinking while boosting your professionalism.