5 Effective Ways To Market A Small Business

Creating effective marketing strategies is often challenging for small businesses. They way we market, both online and offline is changing.  This means traditional methods are often less effective than they used to be, while new methods are becoming increasingly popular.

For a small business with a small budget, it can often be difficult marketing your business effectively, especially if you are a start-up with minimal resources available. Many people tend to choose new methods of marketing such as social media these days. However these can often be a lot less effective than we actually think and so spending all your budget on social media is often not the answer. Take a look at these five effective ways to market your small business.

Create an email newsletter

Many small businesses do not think of this when they are looking for ways to market their business,but email marketing is often very cost-effective and can achieve great results. You can easily integrate an email capture form into the sidebar of your site and there are many email marketing services such as Mail Chimp that you can sign up to. Sending out monthly emails allows you to keep visitors interested in your products and then target them with promotions. if they have already signed up for your mailing list then they are going to be much more likely to be tempted by any potential offers.

Blogging is important

A blog is becoming a crucial part of every business website, with studies showing that websites with blogs often have higher conversions. Creating s blog for your website can be done without the need for any external help and also relatively cheap. However a blog does take time to get off the ground at first and you need to know what you are doing to make a success of it. Blogging allows potential customers to find out more information about your business and the people behind it, instead of just the usual promotional talk. Furthermore blogging is also great for your websites SEO as you are adding plenty of text rich pages to your website.

Fancy promotional items

Different and unique promotional items such as USB’s,  Ice scrapers and phone cases can be a great way to get people to remember your business.  There are many places such as Promotional Plus where you can buy promotional items for your business. Using promotional items can allow you to market your business offline and create a memorable and lasting impression of your business.

Online competitions

Everyone loves getting something for free. Running an online competition can be a great way to maximise your exposure boost your website views. Online competitions are best run though your social media accounts, with the competition actually taking place on your website. You can ask entrants to follow you on your social networking pages to enter which can be a great way to quickly increase your online exposure and maximise the potential amount of customers coming to your website.

Write a press release

Writing a press release is often something that small businesses do not think of. However if your business has something unique then a press release may just work. You can try to send it out to as  much online news sites and bloggers as possible to see if any of them pick it up. Even if only one of them picks it up then you are still appealing to a whole new audience without having to directly advertise to them.