Starting a successful website that is going to make money is a lot of people’s aim for 2014. A successful website can be very rewarding and allow you to make money without even leaving your house. However with millions of websites now online, it is becoming increasingly harder to make and real money online. There is so much competition now that prices are often too low or your website is just not getting noticed.
However if you are willing to work on your website then you can still create a profitable business website. Online success does not happen overnight and it could be many months before you make anything online. However if you are doing everything right then eventually you will be able to run a profitable business website. Take a look at these five tips towards a profitable business website.
Provide great content
These days a successful business website is far more than just a store full of products. Instead it is a resource for customers to come to and get help & advice about products that they are buying. People want information when they come online and many successful websites contain loads of information about their niche, instead of just selling products.
A great way to do this is run a business blog. Here you can talk about recent news in your niche. You can also provide customers with tips & advice. Furthermore blogging is great for your websites SEO so this will also help improve your search engine rankings.
Social networking is key to your business success online these days. Using social networks allows you to get your business noticed by a wider audience and help raise your brands exposure. Furthermore you can use social networks to promote your products to new and existing customers. It is important to choose the right social networks for your products. For example a business selling cakes would be better using a photo-sharing social network such as Instagram.
Tell people about yourself
When people buy online they like to know who they are buying from and where their products are from. There is nothing worse than a website with a minimal about page and little information about the business. This does not build up trust from the customer and will reduce the chances that they are going to buy from you.
A great way to tell customers about yourself is to have an in-depth ‘about’ page telling customers about your business and what you do. It is also a good idea to include pictures and information about team members as this builds up customers trust when they know who is behind the brand.
Many people try to set-up a website online using a free website builder and do not spend any money on advertising. Creating a website like this is going to look cheap and people are going to be able to tell. If you want to make any serious money online then it is important to invest money into your website. A premium design may cost a lot but you are going to see far more results from it. Furthermore it is also important to invest in advertising and SEO online if you want to stand out from other websites.
Run a newsletter
Allowing website visitors to subscribe to a newsletter on your website is a great way to target customers with promotions. Creating a newsletter that you can send out weekly means that you can instantly reach thousands of customers inbox’s and target them with your latest promotions.
There are many ways to encourage customers to sign up to your newsletter including offering a discount on their first purchase if they sign up.