5 Ways to Improve the Experience Your Business Offers Your Customers and Clients

Generating a “fanbase” of customers for your work is a feat to accomplish, but how do you gain their loyalty? There are easy ways you can improve the experiences your business can offer to customers and all it takes is a different approach to how you already run things.

Ask for Opinions

How can you provide your customers with what they’re looking for if you don’t know what that is? Considering HubSpot CRM vs Salesforce can help you to compile data from several sources so that you can tailor your business to satisfy customers’ needs as well as draw in new customers. It will also help you to figure out what your target audience is or what it should be, helping you to structure your company accordingly.

Making Customer Service a Priority

Many business owners have everything set up and dedicate any leftover time they have to customer service. However, this is a mistake. It is the biggest connection to have to your customers – helping them to deal with any questions or concerns they may have – and should not be a “side project” of your business. In fact, a 2018 study reveals that customers who have an emotional connection to businesses have a 306% higher lifetime value, will remain with a company for an average of 5.1 years (instead of 3.4) and are more likely to recommend the business to other people. Customers want to feel appreciated and valued by the people they’re giving their money to, not being seen as just a source of income.

Reward your Customers

Loyalty programs are one of the best ways you can attract the attention of customers and keep them coming back for more. Offer discounts, exclusive offers and even gifts to those who have been with you for a long time. They’ll feel appreciated for sticking with you all these years and they’ll likely tell their friends about the wonderful things they received from you.

Do More than Make Money

Although that’s the point of your business, if that’s the only thing you focus on, then your company is going to start looking cold and dead. Consider other ways you can attract customer attention: host a customer appreciation event, showcase a local charity in your area that your company supports, or show off links in your newsletters to new articles on your blog.

Engage in Social Media

Customers aren’t always at their computers, but with the invention of smartphones, they can still browse to their hearts’ content. The quickest way people gather information now is through the use of social media: Twitter, Facebook, Instagram, et cetera. Short blurbs of information are enough to draw someone’s attention so that they’re more willing to click-through and get the bigger story.

Becoming involved in the daily lives of your customers will make them feel like they’re a part of something bigger than themselves. By building your brand and caring about your customers’ needs, you’ll be able to improve their experiences with your company and develop a stronger sense of loyalty.