Organising a large corporate event can be great for your business! It’s an excellent marketing technique that lets you engage with your audience and, hopefully, find a few new customers. But first, you need to know how to run your event smoothly. Here are seven things you should consider when you organise a corporate event.

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Venue

Consider where you want the event to take place. Now, the venue will depend primarily on how big you want your event to be – make sure you choose a space that fits your needs. The general rule is finding somewhere not too massive, but not too small. You want somewhere where everyone feels close to the event, without feeling suffocated.

Event Guide

Make sure you’ve got event guides created for your specific event. These guides will include any vital pieces of information for people attending. It can have a brief background of the company, a schedule for the day’s events, as well a list of any important guests that are attending. If you don’t want to make your own, then companies like Alpha Card can create event guides tailored specifically for you. Just make sure your guide is appealing, but maintains a professional look and feel.

Event Passes

Get passes created, for your event, to hand out to those who are attending. This way only people with passes are allowed into your event. It stops random people from walking in and taking up space when they aren’t remotely interested in what’s going on. It’s a simple security measure, but one that’s extremely effective.

Content

Have an idea of what you want to talk about/present at your corporate event. It’s never a good idea to go in blind and talk about whatever crosses your mind. You want to keep the audience engaged and hanging on your every word. Ensure that your content/presentation is interesting and you aren’t droning on using too many technical terms.

Budget

When organising any event, you need to stick to your budget. Set a maximum price you’re willing to spend on the event then don’t go over it! You want this event to benefit your business, not to leave it bankrupt. Choose a suitable budget that means your event can be classy but cost effective.

Date

Consider the date you wish to hold the event on. It’s not wise to hold a corporate event on the same day where there’s another big event happening in your location. Also, steer clear of hosting a corporate event on a bank holiday or during half-term/school holidays.

Safety

You absolutely must create a safety plan for your event just in case something bad happens. Make sure you know what to do in case of a fire or other emergency – the safety of your audience should be the top priority. Hopefully, you won’t have to use your safety plan because things will all run smoothly, but you should always have one just in case.

If you use these seven tips, then you’ll find organising your corporate event will be a walk in the park!