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7 Ways to Market your New Business on a Low Budget

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7 Ways to Market your New Business on a Low Budget

Starting a new business is an exciting time but it can also be tough. There is far more work and hassle than you originally think and on top of that, it’s expensive! There are insurance costs, expenses for overheads, bills, premises, etc. Not to mention one of the most expensive costs of a start-up business, marketing.

Yes, marketing your new business is an absolute necessity, but it can come at a high cost if you don’t look at all your options. As an event and promotional agency, we’re experts in promoting businesses on a budget. In this article, we are going to show you exactly how to market your new business, even with the lowest of budgets. 

Website

Your business website is essentially your shop window. It shows visitors who you are, what you do and how you do it. Having a good website, backed up by excellent SEO can really put your business out there and start generating interest from potential customers. There are some relatively inexpensive website builders out there, it’s a case of shopping around.

 Blogging

Updating your website regularly keeps it high up on search results, and one of the best ways to keep it updated is by having a blog that is added to consistently. Blogging brings traffic to your website, thus getting more potential customers looking at your services and products. It’s a good idea to do your research before starting a blog; investigate topics that are relevant to your industry that are being talked about at the time.

Product Sampling

If you’re launching a new product, consider hiring a dedicated team of product samplers. They’ll be responsible for gaining crucial consumer insights as well as getting your name out to the public. Typically, you’ll see product sampling teams in retail stores as well as at events in bars and clubs.

Email Newsletters

Creating a mailing list early on is always a good idea for promoting your business. By offering something of value that is relevant to your industry, it’s generally quite easy to build up an extensive mailing list that you can then keep informed with newsletters, deals and information about your services and products.

Influencer Marketing

You have seen influencers on social media channels such as YouTube and Instagram. These people have built up and maintained the trust of a large audience in their chosen industry and can recommend and endorse brands and businesses based on that trust. Start looking out for influencers in your industry and reach out; start building up a relationship with them, you may be able to get featured. Sometimes the best ROI is the micro-influencer; they don’t have as much reach, but they can have very engaged audiences and are far more affordable.

Leaflet Distribution and Marketing Materials

We have all seen flyers and brochures, even business cards flying around. Even though a lot of these things have gone digital, you can still utilise good old-fashioned hard copies! Create materials that stand out and if your budget stretches far enough, hire a promotional team to hand them out. These guys are professionals and will know how to ‘big up’ your brand. 

Affiliate Marketing

One of the most popular methods of marketing at the moment. Like influencer marketing, you are relying on others to do the groundwork. ‘Affiliate marketing is the process of earning a commission by promoting another company’s product (or service). You find a product, promote it to others, and earn a piece of the profit for each sale that you make.’ (Smart Passive Income). You can pay these marketers a commission when a referral from them turns into a sale. This is normally tracked by each affiliate marketer having a unique link or code that a potential customer would use.

All these options we have given you can be very cost-effective is used properly and they can really help with promoting your new business. Which ones will you use?

I am the founder of Startup Today. I am the main writer and have put in many hours of work into creating this blog. If you want to find out more about me then lets get in contact.

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