Alternative Ways to Promote Your Business

When it comes to promoting your business it can often be a daunting experience if you’re stuck for where to start. Often once you’ve exhausted the usual marketing techniques it can be difficult to come up with an alternative way to promote your business. As a guide we’ve put together ways to help promote your business in unique ways.

Blogger Events

If there are influential tastemakers in your field then harness that talent and use it to your advantage. Host an event to market your business and invite key bloggers to come down and find out more about your brand. Ask your bloggers to post about the event afterwards and share their fun evening out with your business.

Make sure you have lots of fun activity planned and enlist the help of bloggers to share their experience on social media whilst at the event too. Set up a hashtag and get bloggers to share their night on Twitter, Instagram and live video streaming platform Periscope to help raise awareness of your business. Live activity and performances always help to get people in the party spirit, so add a little magic to your event with a magician. A close up magician such as Oliver B is a great way to get your guests involved in the evening and will add an extra special tough to your event.

Viral Videos

We’ve all seen the videos that have gone viral and wanted to ride on the wave of success that often follows after a successful brand campaign but identifying what makes something go viral is often hard to define. There is no secret to success to creating viral videos, instead any content you create needs to not only resonate with the audience but hit an emotional sharing instinct too.

If your content is of value to the audience and is informative then this instantly makes something more shareable. Put content together because its makes great content, not for the purpose of simply making it go viral and success will soon follow if your audience believes in your campaign.

Social Media Discussions

Getting involved in topical discussions relevant to your field is a great way to raise awareness of your business and meet other industry professionals. Look out for weekly discussions held by popular accounts on Twitter and start chatting, set up streams on platforms such as TweetDeck and Hootsuite to monitor popular hashtags and jump in when you can.

Make sure you use social media talks to discuss and not simple promote content. Sharing your opinions will help you to be seen as an industry leader and may help you to gain new clients through this marketing tactic.

Attend Trade Shows

As a small business you may not initially be able to afford to exhibit at trade shows and conferences, but attending events will help to raise your business profile. Networking is key when starting out and will allow you to build up your network of contacts and potential clients.

Attending as a viewer will also allow you to establish which trade shows and conferences are most suitable for your business, you’ll also be able to meet the event organisers and ask about how to exhibit next time.

Become a Sponsor

Sponsor local or even national events or non-profit organisations. It’s another way to get your name out there for a minimal cost and help to promote your business. When looking to become a sponsor make sure that the business is relevant to your brand and will help to enhance your company image.

Sponsoring local meet ups and hosting event talks will raise the profile of your business and increase the reach of your services. You never know who you might meet at networking events so putting yourself out there will ensure your business is the first in attendee’s minds.

Taking time to get your business promotion right is essential and creating high quality and relevant content will drive your business forward.