Are You Using Your Business Website To Its Full Potential?

A business website can be a company’s most valuable tool. Note, we said it can be but only if you make the right decision during the design process. Whether or not your website is successful will depend largely on how much time and effort you put into setting it up. Anyone can set up a website. A blog is basically a website, and we all know how many blogs can be found online. But, there is a big different between setting a website up and running one successfully to the full potential.

It Should Be Designed Professionally

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You may have heard the statement “internet marketing is free.” But, this doesn’t mean that you won’t have to be any money to market your business online. What it means is, it’s possible to market your business online without spending any cash. But if you do this, you probably won’t get the best results. Website design is a prime example of this. You can design your own website using one of the cookie cutting resources found on the web, but this is not a wise decision. You are far better off hiring the expertise of a professional web design company. Consumers and clients are not stupid. They can tell the difference between a company that has put some money into their website and one that has done it all for free. If you look at the examples of website designs on thomas-design.co.uk, you will see how profession a business site can look when the effort is put in.

It Should Be Connected To Social Media

Of course, getting your website to look professional is only part of the battle. You also have to get customers to engage and interact with it. The easiest way to do this is to set up your social profiles so that they are connected to your site. This is a two-way connection, and it is quite simple. On a profile like Facebook, you need to include links to your company site. If you post an update about your company on your page, you should link it to the site. But, you should also have links from your site to the social profile. One way of doing this is by using widgets. You can have a Twitter feed widget on your site so that people can see the latest updates from your company when they are on your webpage. They will also have the option of following your Twitter feed.

It Should Use SEO

Before a customer sees a site or engages with it, they first have to find it. The way to ensure they can is by using an SEO service. Again, SEO is technically free, and it is possible to set it up yourself. The problem is the use of SEO is becoming more and more complex. It used to be that SEO involved including keywords and links on your website, and it still does. But now, if Google thinks your links are not natural and used specifically for increasing search engine ranking they will give you a penalty. Your search engine ranking will instead drop. That is why it is wise to use professional SEO service. They will be able to build links without them seeming unnatural.

Use this advice and we guarantee your website will help you build bigger profit and increase interest in your company.