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Best and Worst Startup Trends of 2019


Best and Worst Startup Trends of 2019

Many of your early startup decisions will be affected by the current trends in your sector. From technology to supply management, there are many ways that trends can affect your ability to grow. It’s essential that you are aware of the latest trends, but it’s just as important that you know when to ignore them. Not all of the positive media stories about new trends are going to be right, and if you want to ensure that you’re not negatively guided into making a bad business decision, then it’s imperative that you keep up to date. Know which trends are useful to you and what to avoid, and your startup will end up being much more secure.

Negative Trending News

Some of the most prevalent and most viewed trend-based articles make some bold claims without any evidence. This is mostly down to the need for those media outlets to continuously produce fresh content, and the result is badly researched news articles that miss out on the facts. The most consistent misreporting in 2019 has fallen on the following trends:

  • The IoT: Far too many news outlets are reporting that the Internet of Things is dead. If your startup is related to the IoT, then this can invariably put you off. You shouldn’t. Although the widespread adoption of the IoT is going slower than expected, it remains an industry that is growing.
  • Blockchain: Like the IoT, cryptocurrency has not been the world-changing trend that many hoped for. However, it’s far from dead despite the number of reports that you might have read. It remains a potentially far-reaching tech trend that shouldn’t be dismissed if you’re convinced that your blockchain application is a safe one.

Positive Trends

There are some clear trends that you will need to consider using when it comes to your startup launch and management. These are the undisputed trends that are already seeing widespread use across every sector. Consider your use of:

  • Personalisation: This is the key to better, more effective marketing. It’s not just about sending out an email with the recipient’s name filled in. It’s about targeting your marketing to set demographics and is the key to making more sales and developing stronger brand loyalty with your customers.
  • Easier Finances: This affects both your ability to pay and your ability to be paid. Now, consumers are able to pay you in a massive variety of ways, and you need to ensure that your real-world and online setup is able to process those many payment options. However, your finances could also be given a big boost by the current streamlining of the loan sector. This has made it easier than ever to get the funding that you need for your business launch and could be the key to making sure that you survive in the difficulty opening months. Look at options like those from and consider how a financial boost could help you develop a stronger business model.

From technology to industry changes, it can be a challenge keeping up with the real trends that can affect your startup. Make sure that you dedicate time each day to assess industry and tech news, and always check that news articles are coming from a reliable source. Don’t be downhearted if your startup is based on a trend that you read is failing. The best business idea doesn’t care about trends or fluffed news articles, and if you have confidence in your idea and yourself, your startup will be far more likely to succeed.

I am the founder of Startup Today. I am the main writer and have put in many hours of work into creating this blog. If you want to find out more about me then lets get in contact.

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