For small businesses, having an online presence is now more important than ever in order to reach modern digitally savvy consumers. We live in a world where 1,000,000,000 Google searches are conducted globally everyday online and on mobile. In the UK, smartphone penetration is now beyond 50% and globally 1.2 billion of us regularly interact online via social media.
Why is this important for small businesses?
As customers increasingly spend more of their time online, it is risky for small businesses to focus purely on offline marketing as the main route to connect with their audience. Having an online presence enables business to be found by potential customers as and when suits them.
Added to that, mobile has added a whole new dimension. Mobile brings a local element that is vital for small businesses to tap in to in order to drive sales and increase revenues. When consumers are in their local town or city and want to find the nearest coffee shop, hairdresser or restaurant, their first port of call is invariably their smartphone. What’s more, mobile search is more often than not coupled with the intention to take immediate action and make a purchase.
For small businesses, not only being online, but also being mobile optimized is vital for harnessing this local, immediate intent of consumers and driving sales and increasing business. In spite of this, 60% of UK businesses still do not have a website of any kind; that means that over half of all businesses in the UK are missing out on a huge opportunity.
What are the barriers?
Having a website has always been accessible for medium to large businesses with IT departments. However, for smaller businesses and sole proprietorships, the time investment and technical know-how that it takes to buy, build and maintain a website for their business has previously been prohibitive.
What is the solution?
For a small business, it is vital to understand what your needs and requirements are. That might be a complex multi-page website with e-commerce functionality or a more basic site that with your company information, contact details and location. Either way, understanding your requirements then finding a solution that meets them is the best way forward. For every business, large or small, it is vital to be online to enable customers both new and old to find you.
About Telnames Mobile Website Builder app
With the Telnames Mobile Website Builder small businesses can buy, build and manage a mobile optimized website via one single iPhone app.
From downloading the app to going live takes less than 15 minutes and all for just £14.99 a year with (no additional costs) via an in app purchase.
If you are interested in finding out more, you can find us here.