Business
Digital Marketing 101: Essential Tips For Beginners
Digital marketing is no longer just a business buzzword. It’s a fundamental necessity for your business. If you don’t exist online, then unfortunately, you just don’t exist! The online world is now the most important aspect of your company. It is where your audience and customers live and exchange ideas and thoughts.
However, we understand that digital marketing is still a complex and confusing world for many. Today, we’re going to break it down into the five most important aspects. Take your time to focus on each one of these and you’ll be all set. A good digital marketing strategy takes time to build and strengthen. Start with the following tips and you’ll be well on your way.
Your website – A good, strong website should be your first consideration. It will be the gravitational center of your web presence. Think of it like the sun. It is the big bright light that all other aspects revolve around. Take your time to identify the key principles of your website and build it around them. Host a blog with great content that can be shared and distributed. Tell users exactly what you do and direct them where to go.
Email – Email is one of the long lasting features of the internet. Despite changing trends and social media, email stands strong as the biggest communicator online. You need to build a strong, passionate email community. Send people newsletters, content and offers through your email channels. Get creative and send customers Christmas cards through http://www.ecardshack.com/. Digital marketing is all about making connections with your audience and this is a great way to do that.
Social media – It’s often difficult to know where to start with social media. There are so many and it’s tough to know which is ‘the best’. Quite simply, they each have their own qualities. We suggest taking the time to research and build a presence on as many as possible. Facebook, Twitter, Instagram, Pinterest and LinkedIn are the best places to start. Learn to use each one to their own advantage. Share content and engage with your customers and community.
SEO – Now to the most confusing topic of them all: search engine optimisation. Good SEO all starts with your website. Make sure that every page has strong keywords that highlights what you do. Google also look for regularly updated content, number of pageviews and length of stay. This is why a blog and content are such a good way to strengthen SEO. Finally, Google determine your authority by the strength of websites that link back to you.
Bonus topic: mobile – Digital marketing is slowly evolving to the next level. That next level is mobile technology. Smartphones and tablets are playing a bigger part than ever and it’s important that you cater for that. Your website needs to be ‘responsive’ which means it will work on all platforms. You could also begin looking at building a relevant app for your business.
Digital marketing has a few core principles. That’s what we’ve outlined for you today. Within each of these aspects, there are ever-changing practices and techniques. Now that you know the basics, go forth and be the best digital marketer you can be!
