A business always has to ensure it’s making the best possible first impression. Nowadays, that doesn’t often come with a handshake and a smile. Instead, more and more people are going to be getting that first impression when they land on your site, whether it’s through a recommendation, through your SEO, or out of sheer curiosity. What kind of first impression does your business leave? How can you create an online experience that shows your potential customers they’ve landed in exactly the right place?
Think of another way to say it
The user experience is, in large part, about just how you communicate what you want to communicate to your online visitor. You might have some value you want to sell them through products and services. You might want to demonstrate your expertise in order to get them to trust in your brand. In both cases, you’re going to be using content to win them over. But how do you use that content and what kind do you use? Written content might be easiest to produce, but it’s not always the most effective. Making use of true multimedia on the site, from images and short videos to infographics, allows you to say what you need in much quicker and more engaging fashion. Sometimes you need content written out plainly. But you shouldn’t neglect the other options you have to say it better.
How are they going to reach you?
Not all online relationships begin through the personal computer or laptop these days. It’s been true for some years now and businesses that don’t evolve their online experience to meet that truth are going to lose a lot of their target market for it. You need to have your site accessible on mobile devices of all shapes and sizes. But you can go further than smart responsive design, too. For instance, think of how teams like Red C Mobile App Design could help you offer a more specialised kind of online experience for mobile users. Could you have a full-fledged ecommerce app or could the app itself be a service that goes along with you primarily offer?
Find the path for them
Whatever device they use to use your site, you need to think about what exactly visitors want. When it comes to the business and your site, there are only usually a few options. They want to learn more about products and services or buy them. They want to find contact details. They want online support. They want your content if your business produces blog posts that are informative and interesting. You need to optimise the site and find that path for them. This often means trimming the fact and focusing on navigation that’s simple and clean cut. The things that your visitors want are mostly the same things you want from your site, too. An unfocused approach gets in both your ways with distractions and too many options that may only end up confusing visitors.
The techniques being used to create a better online experience are ever-changing. If the website is a big part of your business (and it likely is in today’s market) then you have to be prepared for those changes. Don’t get caught behind the wave, looking like an amateur effort while others evolve. Keep pace with the times.