Business
Here’s Why Promotional Materials Still Work For Small Businesses
We’ve all collected free mugs, pens, brochures, and business cards over the years. To many businesses in the modern age, they often seem outdate. Archaic even! Why are companies still using these marketing techniques? Well, there’s actually a very good reason. Offline marketing and promotional materials still work. In fact, they have a very powerful impact on consumers. If you’re running a small business, especially a local business, you can take advantage of this. In a world of social media, YouTube, and Google, promotional materials still matter. Not convinced? Keep reading, and we’ll show you!
Brand recognition
The best marketers say that consumers need to see your branding at least seven times before they’ll buy from you. It takes a long time to build trust and recognition with the buying public. That’s why promotional materials are crucial. They get your name and brand out in front of people on a daily basis. There’s a reason why brochure printing services are still vital for modern business. A good brochure sits on your customer’s desk until they feel comfortable buying from you. The same goes for posters and leaflets. Promotional products build brand recognition like nothing else.
Networking
We all know that networking is essential for business. It has long been the very best way to connect with new leads and discover new opportunities. Unfortunately, networking has become very forgettable lately. We’re using online platforms like Twitter and LinkedIn a lot more. While these platforms are fantastic, they place a barrier between a real connection. Nothing beats an active, real-world networking approach, complete with promotional materials. There is still nothing better than handing over a business card.
It’s tactile
Promotional materials make your business seem real and alive. That might seem strange to say. But, in a world of online business and virtual companies, we still like to connect with tactile companies. We like businesses that we can see and touch. It gives us that extra bit of confidence as consumers in a digital world. The internet is fantastic, but it’s hard to distinguish yourself amongst the competition. Use a tactile approach to separate yourself from the others.
Prolonged exposure
Think about your marketing activities online. When you pay for a Facebook advert, you get a mere second of exposure on your customer’s timeline. It’s a split-second glance, and you’ve got to do a lot of work to capture their attention. The same applies to your content, and organic social media activity. Now think about posters, leaflets, and mugs. They are long-lasting, prolonged exposure. There’s a much better chance of imprinting the brand name into people’s minds.
It connects with your audience
Promotional materials create a very real connection with your audience. Even something as simple as handing them a leaflet leaves an impression. It’s a real way for businesses to actively step into the lives of their customers and connect.
If you’re a small local business, don’t ignore these essential promotional materials. They’re more important than you might think. What could you use to take your business further?