How Social Media Can Benefit Your Business

It is no secret that we live in a time where our lives and workplaces, from hospitals to commerce to education, are reliant on many different devices and technologies. We have learnt from this that Social Media is proving to be the best way to market your business.

If you are a business owner who is yet to fully immerse yourself in the many benefits that come with Social Media, what follows in this post is some advice on what sites there are, which are the best of the best, and where you might find them.

A Selection of Sites

There are many, many different Social Media platforms and the simplest way to find them is to merely type them into a search engine and set up your profile; the following is by no means a comprehensive list but is most a breakdown of perhaps the more well-known sites out there:

• Facebook
• Twitter
• YouTube
• Google+
• LinkedIn
• Snapchat
• Pinterest

The Most Popular

In a marketing/business sense though, arguably the most effective and popular to use are:

Facebook – possibly the most popular site, certainly the most widely used, with billions of users worldwide. It is no surprise that businesses have set up profile pages for people to ‘like’ and share with others, getting their name out to a huge demographic.

Twitter – another incredibly popular site where you will have your business profile for others to ‘follow’ and ‘share’ and with 140 characters per ‘tweet’ it means your messages have to be concise and easy to digest. The aim is for users to start ‘retweeting’ your information so it will be seen by more and more people; you can also set up ‘time-released tweets’ to send out product information at a time that suits you or in line with international time zones.

Google+ – has quickly established itself as perhaps the best platform for business promotion due to its more marketing orientated style. There are less users but that means less competition and spammers. What’s more is if your business is involved with SEO then your site’s Google rankings will improve as your popularity does  – one exemplary instance of a company successfully and effectively using Google+ is VCARS (linked to AA Cars) who have used this platform as a successful marketing tool.

The Bottom Line

Whichever site(s) you end up using though, what you need to remember is this advantageous means of marketing your business is not only free, easy to use and popular it is something you can personalise and design to suit your needs – so a final tip for you is to get online and create as many profiles as quickly as possible.