How To Double Your Website Conversion Rates And Increase Sales

Conversion rates are one of the biggest indicators of success in a startup. Quite simply, it tells you how good your website is at convincing people to buy from you. Studies show that 95% of first timers on your website are not ready to buy from you yet. That means you have to convince them. You need to lure them into the conversion. That’s the true test of a great website. You have a very small amount of time and space to do this. Most new visitors don’t hang around long on an unfamiliar website. It’s your job to get them interested.

Today we’ll look at the simple things you can do to increase your conversion rate. That means higher sales, more customers and more happiness all round! Here are our favourite conversion secrets.

Be clear about why people should buy from you

As we said, you don’t have long to make an impact. If you can’t explain to potential customers why they should buy in the first ten seconds, they’re gone. Put it right up front and center! What is your unique selling point? What makes you different? Why do people need your product or service in their lives. What will they achieve by signing up to your mailing list? Use big text headlines and images here to intrigue and convince customers.

Test your calls of action

It’s no surprise that you should have a big, bold call to action. That might be a purchase button. It could be ‘liking’ your social media platforms or signing up to the mailing list. Whatever it is, test the call to action text. What is most effective in making that conversion? For example, “sign up for free ebook” may work better than “sign up for more information”. Test and hone every aspect of your conversion process for the highest results.

Simplify, simplify, simplify

So many websites lose potential customers on the way to the sale. You’ve done the hard work in convincing them to sign up or buy. But then it’s ruined with complex sign up sheets or purchase processes. Make this as simple and easy as possible! Use a postcode finder IPA to speed up the address forms. Do away with unnecessary questions about your father’s dog’s maiden name! Simplify the process and convert the customer quickly. Think about how powerful Amazon’s one-click purchase process is!

Website design

Good web design isn’t just about looking great. It’s all about subtly directing people to the right place. Great web designers know where to place calls to action to optimise clicks. They know how to use colours and designs to draw the eye to the right place. Talk to your web designer about this.

Show credibility

Humans tend to be fickle creatures. They like to know that others have tested and approved. Potential customers are reassured by credibility and familiarity. If you’re setting up your business, you may not have a strong brand or identity yet. You can remedy this by showing customer testimonials. Show off high social media numbers to show a community. Customers are comforted by this simple information and are more likely to convert.

There you have it, folks! Simple tricks to increase your conversion rates. Which ones could you be doing better?