How To Draw Attention To A Product Launch

After what has most likely been months in development, your product launch should be an exciting time for your business and a crucial time to build awareness of your products. For some products, the launch phase can be a make or break point for your product and therefore it can be important to get it right. The key thing at product launch is to draw attention to your new product, whether that is on your website or at a trade event. Below is some great ways to draw attention to your products at launch.

Plan a strategic social media campaign

One of the latest and cost-effective ways to plan a successful product launch is to use social media. Social networks such as Facebook and Twitter have become a great way to launch new products. Video sharing sites such as YouTube also work well and played a key role in the recent Grand Theft Auto record-breaking launch.

You have two options when it comes to using social media. The first is to employ a social media expert to manage your social media accounts for you and build up a large following on these social networks, this can often take a long time and therefore needs to be planned in advance. The second option is to use paid advertisements on social networks. These will allow you to directly target customers who may be interested in your products and appear in their news feeds.

Use Point of Sale Displays

Point of sale displays are a great way to make your products stand out at trade shows and launch events. However these are used at nearly every product launch event you go to these days and therefore the aim is to make them stand out from the crowd, this can be done by varies ways including changing materials and sizes. One stand out material is fibreglass from companies such as Fibreglass Uk. POS displays should be professionally designed to ensure that they are effective and stand out.

Use public relations

Using public relations is often a method chose by big business when launching a new product and can be both online and offline. The key to using public relations is to have a “newsworthy” product that has a reason to be in the public eye. A lot of the work will often have to be done by you when looking for PR including writing product statements and also contacting media companies yourself. To use public relations successfully you should take advantage of both online and offline.