How to Get Your Business Card Logo Designed Quickly

One of the biggest requirements for any business is a unique, visual way for consumers to identify your company name and its products/ services. This is usually presented in the form of a logo which can be as imaginative as you like but it must allow people to make associations between your company name and the offerings it sells.

Company logos are often placed on anything that belongs to the business which are presented to the public as part of a promotional strategy e.g. a delivery van – the theory being the more exposure your branding has, the more likely it is going to be remembered.

They also have a place on any promotional material that the company produces like a poster, a leaflet, or in this case business cards that have a similar or identical appearance to the primary logo unless if a particular product/ service being promoted intends to have a separate identity, for example BMW produces Mini Coopers but they never acknowledge this fact on any of the Mini’s promotional materials.

Creating a Logo for Your Business Cards

The DIY Business Owner

In an effort to save money and time many new startups and small business owners attempt to create their company logos themselves. This can often lead to poor results, such as the company name in an uninspiring stock font like below:

The problem with this approach is that it completely fails to identify what the company is all about i.e. what it sells, whether its a b2b or b2c business, and what the personality of the company is e.g. family-oriented, formal. Additionally, it shows that the company has a lack of imagination suggesting that doing business with them could be a plain and dull experience.

If you are adamant on creating your own logo then we recommend checking out this very informative video on logo design first:

On the other hand if you’re looking to focus on the operations of your business and want to outsource the design of your business card’s logo to specialists, there are 3 main channels that we recommend which can be a far lower in cost in some cases.

Fiverr

Fiverr is a great website where creatively-skilled individuals offer their services in exchange for just $5 which is around £3.50. You can buy any service on this website from customer testimonials to website design and more.

Navigating through the website you can find Logo Design services under the Graphics & Design section of the site and browse through the profiles of each graphic designer to find one that meets your expectations.

Many designers are able to provide you with a custom logo, ready for print, web or other applications within hours of receiving your design brief so you can benefit from having a logo that is ready for the printers very quickly.

Like any new service you haven’t tried before, you might be curious as to whether or not you’ll be wasting your money by investing in this site, however, Simon Hawtin’s experience of hiring a logo designer on Fiverr might help quash your fears of trying it out: http://econsultancy.com/uk/blog/62355-how-to-get-a-professional-logo-for-3-46.

At the cost of a coffee Fiverr is well worth trying out!

Behance.net

Behance is a creative community where designers showcase their work, which allows you to categorise it into different creative fields e.g. photography, illustration, graphic design, etc. For business owners looking for a business card logo you will want to browse the graphic design section or carry out a search for “logo”.

To find a designer that is close to home you can further categorise the search results by Country and City if you are concerned on the location of the logo designer you outsource to.

Once you’ve found a graphic designer whose previous work appeals to you, you can contact them by clicking on the message button underneath their name. Alternatively you can visit the website on their portfolio if they have one and message them via email if they have the option to do so.

The benefit of finding a logo designer through Behance is that you can see whether or not their previous work fits your requirements before contacting them which saves time compared to navigating through separate websites.

Business Card Printing Companies

Many professional printing companies that offer business cards also have in-house graphic design teams that are able to provide their customers with a high quality logo that is transferrable from print to online so you can use it for more than just your business card design e.g. social media, websites, etc.

By approaching a printing company for your business card logo you will benefit from ensuring that your logo will be produced at the best quality possible because that company produces print 24/7. Some also produce the logo at no extra cost to the print, which is ideal considering you’d be ordering business cards from a professional printing company anyway.

To increase the speed at which you have your logo created you should try using a printer that has a quick turnaround time e.g. there are some printers in the UK that can turn print jobs around in just 24 hours with great results.

Summary

In conclusion, there are 3 main avenues that small business owners can approach for quick, low cost business card logo creation – all of which would also be useful for other marketing materials that are both online and offline.

Try one of our suggestions and let us know if it works for you in the comments below.