How To Improve Your Startup Using Customer Surveys

Surveys and questionnaires are one of the best tools to know your customers and the market. You can use them in different stages of your business development to test a lot of the ideas or concepts that you have in mind for your startup company.

Before you start any business it’s necessary to talk to your potential customers and run a series of experiments or surveys to validate the ideas that you have in mind. It’s better to test your ideas before you spend money building a company, that way you prevent yourself from failure. Ask people about products or services that you may want to offer, about popular brands, about the market, about prices, and so on. It would be very useful for you before making any decision about your future company.

You should run customer satisfaction surveys once you have started the business and have been on the market for a while as well. That way you can test if your ideas are working and if people are satisfied. When you launch some new product or service you should consider asking your customers regularly to see if you can improve and become a leader in your sector.

How can I improve using customer surveys?

You can use a questionnaire to help you make smart decisions while developing the business and marketing strategy of your startup. There are some steps that you should follow to have good insights of your customers. Also, some customer survey questions might be more helpful for you than others, depending on your objectives. Let’s go over the essential steps.

Frist, decide your main objectives

Ask yourself what do you need to know about your market. Maybe you need to discover who your potential customers are – their age, tastes, social class and other demographic information. Or maybe you need to adjust the price of your products properly and you want to ask people how much they are willing to pay for a specific item.

Second, determine your target audience

Who are you asking the questions? Depending on the type of product or services that you are offering you will consider a certain sample of the population with specific features.

Third, turn your objectives into survey questions

Each of your main objectives should be transformed into a question. For instance, if you want to know how much money people are willing to pay for a specific product, you can ask directly in the survey “About how much are you willing to pay for…?”.

Fourth, turn the answers into actions

The results of the customer survey will come in very quickly and you will be ready to analyse the data. You need to extract the important information that will help you make smart decisions about your business model or your product.

If you’re running a survey before launching a product or before creating the company, the insights will help you shape the business strategy. So, for instance, you can find out your customers prefer a lighter computer above its memory or its processor speed. Then you can design a product according to those preferences.

In the same way, if you’re doing a customer satisfaction research about an existing product, you will be able to modify it and improve it. So, if your customers think that your best computer is too heavy, you should think about re-designing it and make it lighter.

Doing customer surveys is simple, quick and effective. You just need to follow these simple steps and create a better strategy for your startup to achieve success.