As your product or service starts to come to fruition, it will be time to start looking at different ways of getting all of your hard work seen by as many people as possible. One of those ways is very likely to be an online marketing campaign. But how do you get started? Let’s take a look at some of the things you will need to think about while getting your campaign off the ground.
Before You Begin
Ask yourself a question: why have you got a website? This key point will direct you in everything that happens from here on in, so it is essential that you answer it before going any further. Will you be selling products online, for example? Or perhaps you are just building a blog to help you get your name out to a wider market outside of your local area? Once you know what you want, the rest of this guide will go a lot smoother for you.
Work Out Your Definition Of Success
You won’t know how successful you have been unless you have a way to measure your results. It could be 1,000 likes on your Facebook page. It could be 500 sign ups. It could even be the sale of a single product. It doesn’t matter how much or little you plan ahead for, but it’s vital that you have a guideline to measure your success. However, you need to be careful you aren’t too hard on yourself. Lay out all of your objectives on the table and go through them all with a fine tooth comb. Some of them maybe impossible right now because of development problems. Others may be out of reach because of your budget. While testing yourself is a great thing to do, for your first marketing campaign we would recommend taking baby steps. As your company grows, you can start to be more demanding.
Prepare For Search
Make sure you are well prepared in terms of search engine optimisation. A good plan needs to be put in place so that you are ready to exploit the different key phrases and search terms people use to find products and services like those you are launching. If you are struggling to get it done yourself, get an expert in to help. We spoke to SEO company wmegroup.com.au for some advice. They recommended getting the basics done as quickly as possible so that you will be in a better position for your new campaign. It’s easy to adjust things if they aren’t quite working, but it’s difficult to change them wholesale. With the right preparation, you hopefully won’t have to find that out.
Get On Message
Startups usually consist of a small number of people, but you might be surprised how often their message can get lost. The reason? It tends to be because there wasn’t a consistent message in the first place. Everybody in the business will be responsible for being consistent in their tone of voice. And, everything from your web copy to your Twitter updates should reflect that. Your marketing campaign will live or die by its core message, so make everyone aware of what it is.
We hope that has helped you get to grips with starting to for your first web marketing campaign. There’s a lot more to think about, of course, but with these basics in place, you should get off to a good start. And the rest, as they say, is down to you.