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How to promote your business on minimal budget

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How to promote your business on minimal budget

For many businesses, deciding on how to promote a smart marketing campaign can be a challenge, especially when doing it in the most cost-effective way. All businesses should consider the three fundamental factors: audience, form and purpose. For example, who are you audience? What is the purpose of the campaign? Finally, how are you going to present your campaign?

It’s crucial when planning your campaign, to analyse the budget that you can play with and the finances that can cover your marketing campaign, especially when time means money. We all know that every business has its limitations; your business should identify how it will produce an effective campaign within a limited timescale and budget. With the help of Badgemaster, specialising in name badges, we have produced this common-sense advice to help any budding entrepreneur or CEO gain the rewards from inexpensive but effective promotional strategies.

Monitor the performance of your website
No matter whether your business works in digital or a physical market, if you’re selling products or providing a service then you need a website. Some businesses don’t have one, but we do suggest that in an age where all media is accessible by digital methods, it is certainly better to be online.

You may already have a website for your business, but is it performing well for your business, and bringing in enough traffic? Branding is key. Are you turning potential clients into long-term profits through effective branding on your site? As well as this, does your website direct customers to perform particular actions? For example, are they being directed to purchase a new product that you are currently promoting? Remaining relevant within a Google search is crucial, to retain and accumulate more traffic – ensure that keywords related to your products and services are explicit throughout the site’s layout.

Google advertising
Google advertising may be worth trying, if you haven’t already. It may seem like a cheap and unoriginal way of gaining revenue through online traffic, but believe us, it is a reliable way of producing the most results from a fairly minimal investment. Relating to your brand’s product or service, you can utilise a search query that will lead potential customers to a text advert displaying what you sell. If this seems complicated, then let us break this down for you. If you were, for example, a supplier of men’s shoes – then you could produce an advert that will be displayed when someone searches for ‘Leather Brogue’. What’s even better is that you’re only billed when your advert is clicked, making Google ads a reliable low-risk tool within your marketing strategy.

Don’t just focus PR online
Advertising through digital platforms are essential within a cutting-edge campaign; but, sending content to journalists is an effective way of gaining exposure outside the online world. Make sure that your business is sending content to local and national print services. Also, engage in more charity work and invest in your local community; doing this will gain you recognition in the local press. Boosts in recruitment, charity events and local investments are all suitable way of gaining positive acknowledgement towards your brand identity, resulting in more profits.

These methods are all well and good, but remember, if your campaign plan does not include one of the five W’s, then you have planned to fail. Who, what, where, when and why are equally important when relaying the message of your campaign to national and local press. As well as the W’s, provide the human element within your marketing strategy. Allowing employees to share their positive working experiences with journalists is a great way of advertising your brand within an ethical framework.

Does your business lack social platforms?
Facebook, Twitter and Instagram are steady platforms to advertise your brand within a post-digital age. In the US alone, the total cost of social-media advertising was estimated at $31 billion, with this set to rise in 2017 to $35 billion this year, so it’s important that your business is investing in this new potential sector of the market demographic. Always remember, make sure that your platforms are regularly updated, because if you don’t, your business in a digital sense will fall on deaf ears.

Sources:

Social Media Advertising Stats that Matter to Marketers in 2018

I am the founder of Startup Today. I am the main writer and have put in many hours of work into creating this blog. If you want to find out more about me then lets get in contact.

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