How to Wow Your E-commerce Website Audience

E-commerce is a huge industry, with millions of shoppers and sites. So how do you attract customers to your website over your competitors? You need to give your website the wow factor to make it stand out.

Tip 1: Build Responsive Sites

Nowadays, shoppers can access e-commerce websites from a variety of devices including smartphones and tablets. Shoppers are so used to browsing from their devices, that they expect your website to be responsive. A responsive site adapts to triggers such as the device the user loads their site from, giving them the best user experience. With such a large amount of users accessing websites on their phone on the go, you’ll be sure to hold on to their attention. You may even want to consider designing a specific mobile app.

Tip 2: Content Is King

Creating high-quality content for your site will attract new shoppers and keep existing customers returning. Content includes everything from appealing website copy, to your blog or news section. Content doesn’t just mean text either; this includes videos, images and other kinds of creative media. Read our top tips for adding quality content to e-commerce sites to get you started.

Tip 3: Spend Time On Site Design

A large part of wowing your website audience is having a well-designed website. For many sites, the issue is having too many products and not being sure how to display them. Think of designing your site as designing your shop floor. When arranging and creating shop display stands at a physical store, you’d think of the best way to catch the customers eye. You want to do this online too.

In a physical store you’d remove cluttered displays and posters. Online, you’d remove cluttered menus or confusing categories from your website. You should also use clear imagery, complimentary colours, easy to read fonts and visible call-to-actions. If you’re struggling to design your website, it’s worth visiting a professional designer. Remember, your website is the first impression new customers may have of your business, you want to make it a good impression.

Tip 4: Be Easily Contactable

Some shoppers may visit your site simply to get in touch with you. You want to make sure your contact details are clear and easy to access from any landing page on your site. If people find it difficult to reach you, they may become frustrated and attack your business on social media. A good way to keep track of customer enquiries is to consider a Live Chat option. It will impress customers that you’re easy to get hold of and quick to respond as when it comes to online, convenience will wow any audience.

Tip 5: Ask For Feedback

The easiest way to find out how your site is performing is to ask for feedback. You can then use any feedback to make sure your website is meeting all of your audience’s needs. If you notice the same request from more than one person, you should act on it quickly – it’ll help to show that you’re proactive. You can include feedback forms on the site or as part of an e-mail marketing campaign. Your audience knows what they want to see, so they are the best people to ask. As well as your existing audience, you can even use free tools to get feedback from users around the world.

Follow these tips and you’ll be wowing your customers in no time!