Small business makes up for a notable part of the UK economy and if you own a small business you will know for yourself the passion and hard work that goes into achieving success. Essential to the growth and continued progression of your business is how you make people aware of your product or service. You know your business is great so now it’s time to let other people know. This infographic by promotional experts Stay Sourced provides some great tips for marketing your SME:
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Unfortunately, while these hints are very useful, marketing is not quite that simple, as planning and thought are essential for drawing up your marketing plan. You can start this by doing an SWOT analysis where you outline what you believe to be the strengths, weaknesses, opportunities and threats to your business.
In addition to a SWOT analysis, you should also take into consideration a number of other factors, for example: the needs of your target audience which is essential in order for you to be able to make your marketing appealing to them. It is also important to think how much of an impact location has on your marketing, should you aim your marketing locally or does the nature of your company mean it would be more beneficial to market a wider geographical range. Finally, you should always be aware of what your competitors are doing, this can inform you on both tactics to avoid and also those which may prove beneficial to you.
For more information on how to market and promote your SME the page devoted to SME Marketing 2014 at Stay Sourced is highly informative and useful.