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Our Guide To Running A 24/7 Business In A Global Economy

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Our Guide To Running A 24/7 Business In A Global Economy

In the modern business world, companies that shut down at 5 pm are the losers. That’s because their competitors are staying open. In fact, they never shut down! The best modern business know how to sell and operate around the clock. Remember, we live in a global economy. It’s always business hours somewhere in the world. It’s your job to cater for them, just as you would your local customers. It’s something that small businesses and startups struggle with. After all, how much can a small team do? Well, today we’re going to show you.

Keep things up and running overnight

Some of your most productive work can take place overnight. Free from the distractions of interruptions, emails, and other commitments. But, how exactly can you make the most of this extra time? Manufacturers and production lines have perfected this 24/7 production through automated machinery. They use backup diesel generators to make sure all systems remain operational. It keeps things ticking over. You can also use shift workers overnight to make sure everything stays online.

Scheduling

Modern businesses need to connect with people around the world, around the clock. You’re just as likely to have readers and customers in Japan, as you are America. You’ve got to cater for them by providing online activity 24 hours a day. Even if you’re asleep, you can sell to people in Japan by scheduling your content and marketing. You can use software like Hootsuite to schedule your social media blasts. Schedule your email marketing to fire off during business hours in a particular country. Schedule relevant blog content. This process makes sure your business keeps working, even when you’re not.

Hire overseas

Of course, if you really want to create a compelling proposition for overseas customers, expand your territories! We don’t mean opening an office, or incurring any huge costs. Simply use freelancers and contractors in a different country. Hire a social media manager from America’s west coast to keep things up to date in that particular time-zone. You can find freelancers like this using Craigslist, Odesk or Elance. Try it for yourself.

A website with all the answers

Customer service never sleeps! If you’ve got customers, readers, or clients in a foreign country, they need answers 24/7. Of course, only the biggest companies can provide 24 hour phone helplines. So, you need an alternative solution. Make sure your website has as much helpful information and support as possible. Make use of FAQs, and common support systems. Try to answer as many questions as possible, all on your website.

Automation

We firmly believe in the power of automation across your business. From marketing to production to administration, it’s the best way to improve efficiency. It also means your company can function around the clock. Your website can process orders, take payments, and update the accounts. Try to automate as much as possible.

Running a 24 hour company is slowly becoming an essential part of business. If you don’t adapt, you could lose out.

I am the founder of Startup Today. I am the main writer and have put in many hours of work into creating this blog. If you want to find out more about me then lets get in contact.

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