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Respect Is the Basis of Good Treatment: 6 Ways You Can Protect Your Company’s Reputation

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Respect Is the Basis of Good Treatment: 6 Ways You Can Protect Your Company’s Reputation

If you want to make sure you’re presenting the best possible image of you and your company – you need to protect (and enhance) your reputation – both online and offline. What people think of your business can have a huge impact on your ability to both retain existing customers and get new ones – so it’s important that you put your reputation at the forefront of everything you do.

Now more than ever, reputation is important. With the growth of online review sites and social media, reputations can be destroyed in an instant, so you’ve got to keep on top of things to prevent this from happening. That being said, these new tools also give you ways to grow your reputation and attract new clients so that your business can take a step to the next level.

Let’s have a look at a few ways to protect your company’s reputation so that you can improve the success of your business:

  1. Be proactive on online review sites

These days, there are online review sites for almost anything. Your industry probably has a few, and you need to take them seriously. Not only can they be a great way to get new customers – they can also be a way to lose them. if someone comes and looks at your online reviews and sees mostly negative ones, they might look elsewhere. That’s why it’s important that you take care of every aspect of your business to ensure you’re always getting great reviews – the success of your venture depends on it.

Make sure your staff are motivated to provide the best service they can at all times. One thing with these review sites is that people are often more willing to go online to rate something if they’ve had a bad experience rather than a good one. That means you need to be proactive in encouraging people that have been happy with your service or product to go online and talk about it. Then you can have more positive reviews and your business can take the right step forward.

When you do get negative reviews – it’s hugely important that you don’t ignore them. People like to see that they’re being listened to, and if the review sites give you the opportunity to respond, then take that opportunity seriously. Every business has complaints, but people will often want to see how you react to them as a true test of how good you are. If you can provide a good response to each complaint, even though people will see a negative, they’ll also see a positive about how you tried to deal with it, and know you care about your business.

  1. Provide testimonials and other references clearly

You website should have tons of info that make people more likely to want to do business with you. You need to get as many positive testimonials as you can and display them clearly on your site. Make sure you get photos of all the good work you’ve done, and put them in your portfolio for people to view. The more positive information you can provide, the better.

One good trick to use is to do testimonials on a reciprocal basis. If you can provide good reviews to associated clients and relevant businesses that you work with, they might be able to do the same in return for you. This could even be a way to get more backlinks to your website, which can be good for improving your search engine ranking.

  1. Display your experience and results to everyone

People shouldn’t be wondering why they want to do business with you or buy your products – it should be clear and obvious at every opportunity. Be proactive and forthright with your sales pitch, and make the benefits to your customers clear at every possible chance. And this isn’t just limited to providing positive testimonials, either. Shout about your business from the rooftops if you have to – tell everyone what you’ve been doing and why you’re good at it. Have an up-to-date news section on your website and keep people informed about all the great work you’ve been doing in promotional brochures. Make sure everyone knows that you’ve got lots of happy customers.

  1. Run an effective social media presence

Social media has become a hugely powerful marketing tool, and it’s one you can’t really afford to ignore anymore. Make sure you’re active on social media and use it to your advantage. Every time someone “likes” one of your posts, they’ll be telling their friends about you. That means you can get them to do a lot of your marketing legwork for you if you just give them something they want to enjoy and share.

Try offering value to your social media followers, like by giving them special offers and exclusive discounts. Add a personal touch to try and create a small-scale viral hit. Having an entertaining social media presence can help grow your potential customer base and reach new people. It’s also a great way to deal with complaints and make sure people know they’re being listened to rather than just advertised at.

  1. Over-deliver on complaints

Again, this one fits in to both the social media and online review site management. Make sure you go above and beyond the call of duty to deal with complaints. Offer discounts and make sure everyone goes back as happy as possible. Turn any negative into a positive as quickly as possible, and you can protect (or even improve) your reputation.

  1. Promote your brand effectively

If you need to, hire a PR firm to promote your brand in the best way possible. If you can’t afford to, then try and do it yourself. Combine a great social media presence with well-targeted local advertising. Try sponsoring a local sports team of endorsing local charities to really make your brand stand out amongst the crowd.

If you need a few more ideas on how to best protect your reputation online, this link should help.

I am the founder of Startup Today. I am the main writer and have put in many hours of work into creating this blog. If you want to find out more about me then lets get in contact.

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