It’s often been said that the social media landscape is changing. But it’s not so much that we’re changing social media, but that it’s changing us. Just look at the effort that businesses are now putting in to engage with their customers over social media. It’s gone from practically nothing to one of the biggest marketing channels in the world.
So what does all this mean for businesses in 2016? And what can they do to keep up?
Choose Social Media Wisely
There is a plethora of social media platforms out there right now. Dozens at least; probably hundreds. And they’ve all got some unique draw that makes them interesting.
But here’s where problems start creeping in. Businesses think that they have to appeal to all possible social media markets and get in punters from the most diverse walks of life. The truth is that they don’t. And spreading your social media effort too thinly will result in overload and lower quality content.
Consolidate Your Platforms
Just think for a moment how much time you spend flipping between various social media accounts to promote your business. I guess it’s at least 30 minutes a day if you’re heavily involved in social media marketing. What’s worse, when you’ve got a lot of accounts on the go, it’s more difficult to train up new staff on how to manage social media accounts.
Multi-channel access is the solution. But what is multi-channel access? It’s essentially a system that handles all of your social media content. You get to visualise all the “noise” relating to your brand through a single, neatly organised, platform.
Use Images To Communicate
Does your company have a noble goal? I have no doubt that it does. But communicating this to customers in words often doesn’t have much resonance. When was the last time you pulled up a corporate web page and started delving into their company plans? Probably a long time ago, if ever.
But there is another way to communicate your corporate agenda thanks to the internet. Infographics are easily digestible graphics that contain pertinent information that’s easy to digest. Whatever your message is, your customers will just “get it.”
Reach Out To Customers
Social media isn’t just a pulpit from which you extol the virtues of your product line. It’s a means of engaging with an audience in a way that simply wasn’t possible before. Social media means that customers can now provide feedback in real time about your services. And it means that you have the opportunity to deal with issues publicly. It might sound scary, but this type of interaction is a chance for you to build deeper and more lasting relationships with clients.
Put The Trolls Back In The Box
Trolling is the art of eliciting a negative response while feigning ignorance your intent to cause it. And don’t think that because your business isn’t a minor celebrity, you’ll be immune from it. As soon as you’ve had a modicum of success, the trolls will roll in. Usually, it’s best just to delete their comments.