Simple marketing tips that mean business

From start-ups to enterprises of all sizes, spreading the word is essential for systematic and sustained business growth. Whether you’re pushing products or selling services, contacting and securing potential customers is key to future business success.

While promotion is essential, it needn’t necessitate a big budget. Take a look at these tried and tested techniques to help raise your professional profile:

Tempt with a free taster

Grow your business in leaps and bounds by giving away sample products or snippets of services. Depending on the nature of your enterprise, attending industry seminars or tradeshows provides the ideal platform to showcase your products or services.

Tempting potential customers with a risk and cost free taster of what you have to offer is an ideal means of securing full-price purchases in the future.

Get noticed by networking

All kinds of events can offer a networking opportunity. From attending tradeshows to speaking at seminars – ensuring a presence within your industry will have a positive impact on business growth.

Similarly, why not extend your reach to the wider community? From supporting a cause to sponsoring an organisation, if your product or service is a good fit with the target audience, your business may get exposure at events or a mention in mail shots. Attendees are also more likely to remember altruistic business behaviour and reward it accordingly.

Take networking to the next level

If you’re tired of attending the same old events, why not create your own? With effective event marketing, establish your own event and connect with other entrepreneurs and potential customers in your area.

Likewise, why not take your participation to the next level by leading? From chairing a committee to offering advice in your area of expertise – an active attendance will ensure you rub shoulders with the movers and shakers and essentially, secure potential clients.

Keep connected with existing clients

From offering a prize giveaway to sending monthly mail shots – maintaining a relationship with existing customers is crucial. Providing your customers with something of value will keep your business in the forefront of their minds and potentially secure further sales as information is shared.