The Art Of Great Banner Design

You’ll hear us talking about online marketing and social media a lot on this blog. However, when it comes to getting your startup off the ground, don’t forget about the real world. Offline, or traditional marketing is still incredibly powerful, especially for local businesses. Whether its trade events, markets or local advertising, it all works. That means mastering the art of flyers, brochures and banners. In this post, we’ll focus on creating a stunning banner. You can use it at trade shows, hang it around your local town or in your shop window. Here’s how you make an impact.

Choose the right font

Fonts are crucial when it comes to banner design. You’re looking for the perfect blend of style and function. You’ll want something unique and representative, but easy to read. Finding that balance isn’t easy. Your font must match your brand positioning (which we’ll come to that next) and be legible. Remember, the font needs to be big, bold and eye catching. Think about the wording and copy too. Keep it short, simple and intriguing.

Branding

Before you commission a new banner design, you need to get your branding right. Take some time to analyse your target audience. Think about how you can use brand positioning to appeal to them. It will dictate everything from the colour of your design to the wording you use. For example, women respond to colours in a different way to men. Certain fonts are more appealing to young people and the language you choose matters.

Try something new

We can sit here and tell you the tried and tested methods. However, the most eye-catching designs are the ones that try something different. They experiment and take an alternative approach. It is the pioneers who set trends and stand out in modern industry. A banner is a powerful branding tool, yet it is also a chance to mark your creativity. Do something different, break the molds and push the boundaries of what’s possible!

Use the best materials

A great banner shouldn’t just look fantastic, it should be durable too. Remember, you’ll be using it at trade fairs, transporting it across the country and rolling it out. It needs to withstand this sort of use. Once you’ve got a design idea, we suggest visiting http://www.bannersex.co.uk. A professional company will help turn your idea into a fully functional, durable banner.

Wow factor

The last criteria is impossible to define and you’re on your own here! Find a unique way to capture people’s attention with your banner. Make a statement; be big and bold. Designers typically advise clients to opt for a simple design. These produce the biggest ‘wow factor’ because they stand out. You could even use native design to make the banner part of the environment around it. There are lots of creative ideas here, use your imagination!

We hope we’ve given you some inspiration to create some compelling guerilla marketing material. A banner is a fantastic way to make an impact in your local area and get the whole town talking.