The Benefits of Corporate Video Production for Your Business

Over the past decade, corporate and viral video has exploded and everyone from giant, multinational corporations to small, regional businesses are getting involved. YouTube, Facebook and Twitter have revolutionised the way businesses share their brand, ethos and information, so if you want to reach the widest audience possible, it’s time to start creating engaging and effective video content. Not convinced? Let’s look at the figures:

A Picture Tells A Thousand Words…

…a video tells 1.8 million. Just a couple of minutes of online video have the same impact as millions of words of content. That’s the same as thousands of individual web pages, which means you can increase the impact of your brand online by as much as 140%.

Likeable, Sharable Content

Social media in the 21^st century is second nature to internet users, which is great news for business owners. Almost 90% of social media users claim to follow their brands online, so if you’re creating videos that engage, entertain and tell a story, your customers can share it and increase your brand awareness. Investing in the services of video wizards like Toast TV can help ensure your video is stylishly produced and entertaining, making it more likely to appeal to your audience and get shared.

Limitless Options

Corporate video has been a part of the business world for over 40 years, but it used to only be within the reach of the wealthiest companies. The video revolution has opened up the platform to the whole expanse of businesses as now all you have to do is decide on the right route forward for your company video:

• Testimonials – Case studies are one of easiest to achieve and most effective styles of corporate video. If you want to increase customer confidence in your brand and products then having previous clients or customers sing your praises is the best way to convince them.
• How To – Also known as explainer videos, how to videos show a potential client or customer how your services work so they can be assured of your prowess, making them around 52% more likely to use your services.
• Product Descriptions – Customers are significantly more likely to watch a video of your product than scroll through pages of content. Studies suggest that individuals who watch product videos are 85% more likely to buy.
• Case Studies – Showing examples of your previous work is more convincing for users than writing content. Before and after videos work for a range of services and are both engaging and informative.
• B2B – Business to business videos which highlight and promote your services are watched by almost 75% of executives. They focus more on promotion than attracting new clients and help to boost your SEO rankings, web presence and credibility.

Tell a Story

The point of creating a corporate video is to get it watched and get it shared, and the best way to do that is to tell a story. Users don’t want to feel like they’re being sold to; if this is what you’re projecting they will click off and all of your efforts will be wasted, so ditch the figures and statistics and get personal.

• Appeal To Emotion – Flooding your video with numbers and figures to show you’re the best won’t impress anyone; use your video to show potential clients and customers that you’re listening to their problems, and you have the solutions.
• Keep It Simple – Have you ever sat through a 15 minute long corporate video? Neither have we. Users don’t need to know the ins and outs of every element of your business, so limit your video to around the one minute mark and keep your goals short and to the point.
• Put Yourself In Their Shoes – Think about your ideal demographic and target your video to them. Ask who they are, what their concerns are and what they need from you.

Pick Up The Camera And See For Yourself

If you haven’t already then it’s time to dive headfirst into the sea of corporate video and start getting your content watched. 100 million internet users watch online video every single day and they’re waiting to be informed and entertained by you.