Going all guns blazing in business is what we all want to do to get our company out there, but is that the most sensible method to take? We need our product out there, and we needed it yesterday, but there is a finesse to marketing that can be applied. The internet is the tool that businesses would have been crying out for 100 years ago, so use it to your advantage. The problem is that every other business has a web page or a Twitter feed. So what can you do for your startup to get it head and shoulders above the rest?
Give The Website A Big Change
Your website is what many of your customers will use to judge your abilities as a business or service provider. If you are looking to communicate your company ethos while being a bit more flashy than other sites? Simplify everything. Having a user-friendly website is a skill not many small companies have. Making time for upgrading your website design and your wording to be a lot simpler and you have a winning formula.
Invest Time In SEO
Search Engine Optimization is a way to push your business up the rankings on search engines. It is about streamlining certain things about your website. Your site needs to read in a certain way, so you can make changes such as reducing the amount of Flash images as this sort of content is not available to search engines. Also, finding out what keywords are most valuable for your website and for each page will help go up the rankings. Also, update your website at least once a week. Pages that are left to stagnate will slip down the rankings.
Set Up A Podcast
A simple and effective way to communicate with millions of people if it is done right. Everyone has a favorite podcast or something that keeps them company on their daily commute to work. You could be a guest on the right podcast, or you could create your own using basic recording equipment. It doesn’t need to be top of the range equipment based on the podcasts that are popular now. You can also sponsor podcasts, so they have to actively advertise you.
Make A Video… Any Video
We are all aware of the YouTube vids that are the most popular. You could try and imitate that, but if you aren’t in the right demographic, there is not much point. Making a vlog about your workplace environment, or an ad that links to a suitable video can push you in the right direction. But you need to be sure that it is eye-catching enough. As a YouTube user, do you even bother watching the advert? I didn’t think so. So be bold and inventive. Making a corporate video is more likely to get you noticed among your peers, but with so many ways to get onto platforms, Instagram, phone apps and so on, the possibilities are limitless.
The internet is a great tool if you use it right. Everyone uses it now, so you need to be smart in your methods of communicating your business.