Tips for a Memorable and Successful Business Launch

When organising a business launch, there seems to be a million and one things to think about leading up to the event. After all, you’ll want to be as prepared as possible so that it’s a big success, as it will give attendees their first impression of your business.

If you have a business launch coming up and want some tips on how to make it even better, we’re here to help. Here are some top tips for making your launch event both memorable and successful.

Ensure people know how to get there

First things first, it’s probably a good idea to make sure people will know exactly where it is, and how to get there at least from major nearby train stations or bus routes. Providing info like this on your website, social media channels and invites will show you’ve gone that extra mile to make things easier for your attendees.

Brand your event well

It’s vital that when people arrive at your event, that they have a good idea of who you are and what you do pretty much as soon as they get there. Investing in some good quality, professional stands for your event are a great idea to inform your attendees of who you are, and also to show them you’re a professional business.

Book some good entertainment

When hosting an event such as this, it’s a good idea to book some good entertainment so that it gives the event a certain atmosphere and so that people enjoy themselves more. It doesn’t have to be something complicated or overly expensive; things like a live DJ or band can be really great.

Provide some refreshments

Providing some light refreshments for your event is a great idea to ensure your guests are relaxed and happy, and it’ll show that you’ve thought about their comfort, too. There are some really good ideas on this article. It’s important to remember to provide both alcoholic and non alcoholic drinks, too.

Make sure there are enough places to sit (and stand)

There’s nothing more annoying than having to stand all day/evening when you’re dying to sit down thanks to a lack of chairs. Don’t put your attendees through this – ensure you have an ample amount of chairs so that people don’t feel like they have to stand. Although, ensure there is room to do so for those who wish, too, so avoid over cramping the room.

Freebies always go down well

Everyone loves free stuff, so providing some freebies at your event is a great way to make a good impression on those attending, and it’s likely to get them coming back for more. Don’t forget to add your branding and contact details onto certain items like pens or mugs, so that it will advertise itself. You could also hand out things like discount vouchers or things like 2-for-1 certificates, depending on the nature of your business etc, which people always appreciate.