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Top 6 Ecommerce Trust Signal Tips

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Top 6 Ecommerce Trust Signal Tips

There are hundreds of posts about ecommerce online marketing and SEO, I wanted to share something very niche but probably the most important part of your online ecommerce marketing campaign that isn’t really focused on.Online shoppers are savvy people and are becoming more knowledgeable about who they trust and what factors they look for in buying from a business, a website alone is not enough.

Running an ecommerce website is all built on trust and persuasion. Here are some top tips to help build trust in both your brand and website that we actively promote.

Developing Social Media Signals

Allowing customers to see your transparency with handling your community is key, push for feedback, offer and value opinions and negative feedback, make your community an integral part of your online marketing campaign. Make your followers feel appreciated.

 Trust Logos And Signals

Being able to show awards for your products, awards for your website or customer service will help you build a stronger conversion rate, along with using reputable brands and logos. Making prominent a good list of customer testimonials or having positive product reviews will help you build sales. Placing trust logos near to your call to action, for instance “subscribe now” on an email list.

 Outsmarting competitors offers

Offering Free Delivery, beat any quote, free products when you spend so much etc will help you drive sales in a highly competitive market. Beating competitor quotes and having a keen eye on your market can make your brand authoritative and trustworthy.

Guaranteeing Security

Promoting your SSL certificate, using things such as check-rate will help build trust in a customer placing an order with your business. Online customers are getting very savvy with understanding the technology behind making a payment online.

Enticing Product Offer

Increasingly in ecommerce unless your market is luxury goods, price is the strongest determining factor for customers to choose your product over a competitor, also adding incentives to your product offers will help. Visually make your products appealing using strong imagery.

Why Choose Us

I got staff to list reasons why people should buy from us instead of a competitor, using a clean, easy to use list, we discovered that having a strong “why buy from us” section is a key page customers click on before making a purchase, we also back that up with awards and customer testimonials.

There are a lot of difference incentives and ways to build the trust factor to your online store and these five have helped me immeasurably for all my clients, we do a lot on gaining feedback from customers and understanding where we sit in our market.

These tips can differ business by business and if your customers are B2B then trust signals will be a little bit more technical, usually credit worthiness of a business and business case studies are a strong factor.

Always  get continual feedback from your customers, staff and demographics.

This post was written by Chris Turton, Web and Marketing head for the gaming pc supplier Palicomp

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