Using Storytelling for Better Marketing Results

There is a vast amount of information on the web. Some of it is valuable, but a lot of it is complete nonsense. And, no matter what niche or industry your business serves, there will be plenty of both to compete against. 

So, the big question for many marketers these days is how to cut through all this noise? With so much information it can be hard to be heard, no matter how great or wonderful your product. But, there are various solutions that modern marketing teams are embracing these days. One of which is storytelling in advertising.

With this in mind, we’re going to look at a few different ways to inject storytelling into your overall marketing strategy. Read on to start a fresh page in your business’s future.

Understanding stories

To create stories, you have to understand them. The basics are pretty simple to grasp. A good story for marketers needs to offer valuable information. It can deliver a message to their customers, and creates engagement and connection. Everything you do needs to touch on all three of these points.

The building blocks

There are a few things that branding and stories in Ads have in common. First of all, they are simple to understand. It is vital that the viewer knows what’s going on within a second or two, or you risk losing them. People have incredibly short attention spans these days. So, create all content with powerful and compelling titles that will encourage them to stick around.

Making your stories more effective

OK, so how can you create a compelling message? A good understanding of multimedia is an essential part of the modern marketer’s toolkit so that you can use that for a start. Use video, graphics, the written word and photos to tell your stories – in fact, anything you think can get your message out there. Using different mediums will improve the chances of people listening – or watching.

Touching nerves

All of your marketing stories should focus in on the lives of your ideal customer. Deep down, nobody wants to see an ad or read an article about your product. But, by appealing to their desires or fears, you will find they start making emotional bonds. And, when it comes to choosing between your product or another later down the line, it will be yours that resonates.

Revisit your headlines and titles

Once you have finished your story – in whatever form – always go back and look at the title. Does it still describe what you thought was a good fit, or is there something better you can use? Can you make your headlines better, to create a sense of even more intrigue? People are busy and don’t have time to check out every last piece of content on the web. Your headline or title has to scream at them to take a look.

Conclusion

Good stories capture the imagination – and they stay in people’s minds. Given that this is the aim of all marketing, it makes sense to use the medium of storytelling to achieve better results. So, now, it’s over to you – let us know about your experience with storytelling in the comments section!