Utilise Your Most Powerful Marketing Platform

In order to succeed in business, it’s essential to get your name out there and let potential customers know you exist. And your company vehicles could provide the perfect platform for this, offering a creative and effective way to promote your business without blowing your marketing budget.

What is fleet vehicle branding?

Fleet vehicle branding involves harnessing the marketing potential of your fleet vehicles through applying decals or graphics. The graphics used can vary hugely, from a simple logo to a full coverage billboard-style wrap.

This method of marketing is most commonly associated with traders such as plumbers, electricians and builders. However, it can be an effective marketing tool for any business that is out on the road often, such as florists, dog walkers, personal trainers and estate agents. Even some universities are recognising the potential of this marketing method and are using branded vans to travel between campuses. In short, if you have company vehicles and you want to increase your reach, vehicle branding could be a great option for you.

Brand visibility

Without doubt, one of the key advantages of fleet vehicle branding is its potential to boost your brand visibility. A branded vehicle can receive up to 3,000 “impressions” per hour, and whether it’s travelling on the motorway, on a sales call, or parked in front of your office, it’s bound to attract attention. And the results are long lasting, with research showing that fleet vehicle branding boosts name recognition more than any other form of advertising.

Given its potential reach and impact, vehicle graphics also offer a great return on investment, requiring relatively little initial outlay and lasting up to five years.

Beyond branding

Fleet vehicle branding is undoubtedly an effective way of generating brand recognition, but it also has potential beyond this and can tie in with your other marketing activities. You can put what you want on your fleet graphics, so don’t be afraid to think outside the box. For example, you could promote special offers, display testimonials from satisfied customers, or perhaps link with a social media campaign to boost engagement. Having said that, don’t try and cram too much information onto your vehicle or you could risk confusing customers.

Things to consider

Before going ahead with fleet branding, there are a few things to consider in order to ensure you get the best possible results.

For many potential customers, your vehicle will be their first contact with your brand, so it needs to project a professional image. A poor quality graphic wrap will have the opposite effect, so it’s important to choose a company that is experienced in vehicle graphics design – and don’t be afraid to ask to see examples of their previous work. Make sure your designer is fully briefed on your requirements – type and number of vehicles, what you want to achieve, how long you want the wrap to last – and be prepared to listen to any advice they may have, they are the experts after all.

When it comes to creating the graphics, make sure you choose a design that works with your vehicles, is eye-catching, and clear and easy to understand. It’s also vital that it fits with your overall company branding.

In today’s crowded marketplace it can be difficult to stand out, but with a little creativity you can turn your fleet vehicles into your most powerful marketing platform, helping you to increase your visibility, boost your brand and grow your customer base.