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Want To Improve Your Business? Consider These SEO Basics

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Want To Improve Your Business? Consider These SEO Basics

Whether you like it or not, having an internet presence is a massive part of creating a successful business. Not adapting to the market is a sure fire sign that you are going to fail, so you need to tackle that problem before it becomes an issue. Of course, online isn’t everything because the best and brightest have an eclectic mix of old and new to maximise their success. Still, methods like SEO cannot or should not be ignored. As luck would have it, here are a few of the basics to help you get started and take advantage of the online era.

Keywords, Keywords And More Keywords!

You need to place strategic keywords throughout your website and content to get more hits. Strategic means that your keywords shouldn’t run throughout the text and clog up your website because often, less is more. Plus, search engines will treat your site as spam, and they will block you from their rankings. Also, it means you need to pick words that are relevant to your business. Just picking any old word and making it the key won’t work because no one will use it in their search. Think about what words your customers or potential customers will use when they use Google.

Backlinks

Links are important because you can create more traffic to your website. All of your content should a backlink to another part of your site, maybe another blog post and even the Homepage. A good quality backlink will also increase your standing with search engines. If you run a website that is in the business sector, for example, a link to your website from Forbes is like gold dust. Forbes is one of the most respected companies in the world, so your site must be respectable if they are referencing your work.

Quality Content

What do the above have in common? They centre on the quality of the content that you post. By creating quality content, you will create a buzz that will help increase your standing with search engines. The best tip that any company can remember is to think of content that people want to read and that they cannot find elsewhere. If they cannot find the content elsewhere, it stands to reason that they must go to your site. Otherwise, they won’t be able to learn, laugh, be entertained or whatever it is that they read the content for. As a result, traffic to your site will increase dramatically.

Use Social Media

Social media is a free advertising tool that you can exploit… for free! Big conglomerates spend millions every year on advertising and marketing campaigns. Even they have a presence on social media. After all, there is nothing like a freebie. Twitter and Facebook are just two examples of platforms that allow you to distribute links to fresh content on a daily or weekly basis. Social media increases the number of places audiences can find your content and your customer base.

SEO isn’t difficult. Yes, there is a lot to learn, and that can be confusing. Still, the basics always stay the same.

I am the founder of Startup Today. I am the main writer and have put in many hours of work into creating this blog. If you want to find out more about me then lets get in contact.

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