What and How Business Benefits from Pinterest

Pinterest is a website where you can share images and text in what are known as pins. The designers of the site wanted to model the website around a corkboard. People may pin pictures and newspaper clippings onto the board, in the same way that people can share content on their pins. One of the great things about Pinterest is the fact that it can display a large number of images without any negative SEO affect. This means that the visual side of Pinterest is very strong, and therefore is very good for businesses to advertise on, and to build up their brands reputation. If a business is willing to use a very-light-marketing touch with their pins, and work with a softly-softly subtle touch–their business will benefit.

It is a visual medium in a text-based environment

This is an often forgotten concept when people think of Pinterest. Even the pins that have text in are still images in a very basic sense. They are things that you can look at as a whole, as opposed to being forced to read them. They have a lot in common with Infographics and Instagram, which is why using Pinterest can add a very visual element to your marketing campaign. It allows a business to forge its own benefit from this “Visual medium” without looking out of place or like an advert.

It does not force people to watch videos

Some people are forced to watch videos when they click on websites, and a great many people hate it. With Pinterest you are allowing people to receive your message without having to watch a video.

It does not force people to read text

In the same way that Pinterest does not force you to watch a video, it also does not force you to read. The small business can add text if they want to, and even if they do, the gist of a pin can still be determined without having to read it (in most cases).

You can advertise in a completely new way, without relying on just one advert or video

A video offers some limitations that a Pinterest pin can get around. For example a video must maintain the users interest during every second of the video, and takes an awful lot of commitment for a user to watch (especially through to the end), these pitfalls can be avoided with Pinterest.

It allows businesses to gain followers without the followers having to invest as much time or effort

A person is able to visit a person’s Pinterest site whenever they like, whilst being safe in the knowledge that they have not missed much. This is not true of other social media such as Twitter, where missing a few posts may mean that a follower cannot understand the context or meaning of later posts.

The content is easier to share

Sharing content is a great way to show people the things you like, and pins are easy to share. If people share your pins then it gets your brand name out there, and may even have very positive SEO effects.

It is more likely to go viral than text will

This is just a fact. Text rarely goes viral, where as image based items (which most pins are), are more likely to go viral.

It is good for targeting certain demographics, just like most social media is

The user details and the information that people give away on their pins may all be used to determine each of your followers’ demographic information.

It can help to build up relationships with potential customers

Social media is “Social” after all, which means you will have some opportunity to engage with people who could become your newest customers. This is another point of contact, and any marketing book will tell you to take advantage of all points of contact.

It is a good way of driving traffic to your blog

This is also true of many other social media websites, and is certainly true of this social media website, especially if you are looking to attract a female demographic/customer base. The consensus is that Pinterest is largely populated by women, against a tiny number of male users.