Social media plays a key role throughout every business as it is an easy and free service that allows you to quickly and effectively interact with your target audience in ways that you could not do before through forms of traditional media.
There are effective tools and services that make social media posting even more effective, giving you an easier way to boost your marketing efforts.
Hootsuite who are offering a 30 day free trial, allows for more engagement with an audience across all social networks such as Twitter, Facebook, Google +, LinkedIn, Instagram and Pinterest.
The tool enables messages to be scheduled for future publishing, so you don’t have to worry if you have a meeting to attend too and it’s an optimal time to be tweeting, log into Hootsuite and schedule your post to be published at the time you want.
Hootsuite also allows you to engage with the right targeted audience as you are able to share your content with customers based in a specific location, language and demographic.
This tool also provides its own Hootsuite analytics, which can provide you with a clearer idea of how your social media efforts are being received, determining whether your strategies are effective or not.
DrumUp takes on the hard work, sieving through content from all over the internet using algorithms, it will then recommended the freshest and most relevant stories that your audience will benefit from.
DrumUp allows for 90% of your time to be reduced on Social media, as this tool allows you to (much like Hootsuite) schedule, queue, and publish the founded posts straight onto your social networks at the time you want.
This free and simple tool allows you to easily engage within conversations between you and your followers leading to a boost in your brand online.
This powerful and free tool allows for real-time tracking, organising and engagement. The tool allows you to build, organise and customise your multiple twitter timelines, and keep track of lists, searches and activity all on one platform.
You can also create specific searches that enable you to track events, hashtags and topics and refine these results with filters.
As TweetDeck is all in real-time it enables you to keep better track of your audience and recent trends, allowing you to create relevant and engaging posts that will get your audience interacting with you.
Image Source / Image of TweetDeck
With image becoming a lot more effective than just plain text Canva is a great way to combine the two and make your information stand out from the crowd a little better, it provides you with a visually easy way that enables you to interact with your social media audience effectively.
This simple, free and easy to use service provides you with professionally designed graphics, drag and drop text and ready-made images.
With Canva you are able to create Facebook cover photos which allow you to highlight something specific and create an image that fits within Facebooks customised sizing of images. Let your posts become pin-able, Canva allows you to create posts that can be pinned from your website, and when clicked on in Pinterest can be directed back to your website- a great way to spread brand awareness.
Commonly the most effective times to tweet are between 3-4pm, 7-8pm and 9-10pm.
This tool analyses your own twitter account and shows you the best times for your tweets to be tweeted. This enables you to gain more exposure and replies, alongside the likes of Hootsuite, DrumUp and TweetDeck, you can schedule your posts to be published at the most optimal and effective times.
Adobe Digital publishing
This new tool enables you to create content rich experiences, create engaging slide shows, videos and much more and share it within your social networks, an easier way to display and engage with your audience effectively. This service is new and has many elements to it, but attending adobe approved training providers such as Xchange Training, can enable you to create bespoke content for your social media, making them far more effective for your business.
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