Once upon a time, WordPress was just another blogging platform. In essence, it was no different from Blogger or BlogSpot. However, things have changed. Unless you’ve been living under that proverbial rock, you’ve probably noticed some of these changes, including the proliferation of premium WordPress themes being used for business websites and not blogs. WordPress is a powerful, beneficial platform and while it’s not right for every single business out there, it has a lot of potential that makes it a great candidate for your needs. Let’s take a few moments to drill down into what WordPress can help you accomplish.
If you’ve ever looked into website hosting, you know that different hosts provide drastically different support levels for various website frameworks. Some support PHP, while others like Ruby on Rails or any one of a number of different frameworks. What you’ll find concerning WordPress, though is that almost all web hosting companies out there support it. In fact, it’s rare to find a company that doesn’t offer it. And if you’re worried about the difficulty of installing it on your choice of host, don’t be. The vast majority of hosts provides one-click installation from your account dashboard, so you can “click it and forget it”. Once you’ve installed the underpinnings, you only need to choose the theme you want, upload it, customize it and you’re off and running.
Get SEO from the Get Go
SEO is incredibly important, even with the recent Google updates about human usability and quality. However, most website owners struggle with search engine optimization. That’s natural. It’s a complex specialty, and requires a lot more than just using a handful of specific keywords in your website content. One of the most interesting (and time-saving) benefits of WordPress is the wide range of widgets available that can help you define, refine and improve your onsite SEO without the need for advanced training in the subject.
Yoast is one of the most popular, powerful and useful of these plugins, but a quick glance at the WP marketplace will show you tons of others with good ratings from users. Most work on a similar premise. You install the plugin on your site, activate it and then are presented with an interface on each page or blog post. You can set specific keywords, allow the plugin to analyze your content and then make any needed changes based on its recommendations. Of course, you don’t have to follow the recommendations made – you can do your own thing, but it’s a very useful feature to have.
Themes to Fit Your Needs
Once, the only way to really get a professional website was to have one custom designed specifically for your business. That was expensive, time consuming and out of reach for many people, particularly small business owners on a shoestring budget. Today, you’ll find that the situation is very different. WordPress can be easily configured with any theme you might want, and there are several excellent professional theme design firms out there that put out customizable themes to fit pretty much any need you might have. You’ll usually find themes segregated into categories by the industries they fit best. A theme provider might have categories that look like this:
• Visual arts (graphic design, photography, etc.)
• Design (usually web design)
What that means is you’ll easily find a premium theme that either fits your needs out of the box, or can be made to work perfectly for your business with some minor tweaking. Because most designers include multiple customization tools accessible via a built-in dashboard (separate from your WP dashboard), you can change the color scheme, add custom elements, turn features on or off and more from a single location without any need to know code.
One of the most important things to cultivate with your audience is trust. That applies whether you’re running an ecommerce site, a news site or something else. Trust is hard to earn and very easy to lose. One of the benefits found with using WordPress for your site building needs is that it immediately adds an element of trust to the situation. This is due to the fact that most people are aware that WordPress is a quality framework, and the ability to create a highly professional look and feel that will immediately put visitors at ease and encourage them to explore your site (nothing puts a visitor off faster than an amateur design, poor coding and low-quality graphics).
WordPress isn’t the newest website framework out there, but it is the most beneficial for the widest range of needs. It can act as an ecommerce solution, a news repository or anything else you need to help establish you as an authority in your niche.