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3 Website Visibility Tips for New Businesses


3 Website Visibility Tips for New Businesses

Whether you have a business already or are just at the planning stage, getting your business online is essential for success. Search engines are the first port of call for people researching about products or services before they purchase (that’s true whether they are physically in a brick and mortar store or buying online), and so your website’s visibility should be your priority.

How you represent your business online is a major influence on its success, so it’s crucial that you take steps to optimise the results you see from its digital presence. The good news is that you can create a professional website for your business yourself and use these hints and tips to boost its performance.

  1. Choose your domain name wisely

You may already have your business’s name, but have you checked that it is available as a domain? This is often the first challenge that new businesses face when they start looking at getting online.

  • Use your brand name in the domain address to set you apart from the crowd and makes your business memorable.
  • Avoid using only exact match keywords. They look spammy to the visitor and, most importantly, to the search engines. Your domain name should instil trust in your brand. One or two broad keywords are acceptable, but not for the whole address.
  • Avoid hyphenated names for your domain. Again, it looks spammy and makes it tricky for searchers to get right first time if they are entering it directly into a search engine.

The key is to make the domain name short, easy to spell, and include a related keyword. It needs to convey what your business is about to visitors and search engines alike.

  1. SEO friendly website

There are many different options for you to choose from when it comes to creating your website, such as WordPress and Squarespace, or if you are confident, you could build one from scratch using HTML.

Whatever option you choose, you must ensure that your website is optimised for organic search. SEO or search engine optimisation is vital for your website’s visibility, and it’s the one area where DIY website builders often slip up. Every detail that you add to your site needs to add SEO value. Every page should have a keyword focus that should be included in the slug, image alt text, and the content.

If your website is failing to rank on the keywords that you are targeting, get in touch with Serendipity Online Marketing, they will be able to provide a solution to your ranking woes.

  1. Get active

It’s not good enough to just publish great content; you must actively promote it. Don’t think that because you have shared content once on social media that the post is now redundant. You can reuse the content many times.

People are inundated with information, and the chances are high that they will have forgotten that they have already seen your post. You can rejig content for use across the different social media platforms and take excerpts from your content for distribution.

For your website to gain maximum visibility on the search engines, you need to be strategic. From the domain name you choose through to the site’s technical and content SEO, but most of all you need to be consistently proactive on the social media platforms.

I am the founder of Startup Today. I am the main writer and have put in many hours of work into creating this blog. If you want to find out more about me then lets get in contact.

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