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A New Year, A New Business Venture: Start 2014 With The Right Image

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A New Year, A New Business Venture: Start 2014 With The Right Image

Image is everything. No matter what you have heard, looking the part is one of the key fundamentals of any business.  A smart, professional and executive looking business is more likely to succeed and combine this with an exceptional service and you have the formula to a very exciting 2014.

Whilst the corporate world strives to make the best impression, it is nothing compared to the role that image plays in the world of fashion and high street retail. In an industry where looks, style and quality make all the difference, one of the hardest prospects to overcome is getting customers through the door.

Retail is a cut-throat business as shops, outlets and stores battle it out to sell the latest fashions, promote their goods and entice the interest of passers-by. And with a new year on the horizon, now is the perfect time to refurbish, redesign and realign the look of your shop or store.

We’ve teamed up with John Worth Shopfitters, leading shopfitting specialist with years of first-hand experience in retail and commercial design, to help you make the right start for your business 2014.

Step 1 – Planning

The planning process should start as early as possible and fit in with your financial and business goals. There is much to debate with branding, interior furnishings, colour schemes, functionality and safety aspects to consider. Should you be unsure or in need of inspiration, now is when a professional eye can help.

Step 2 – Design

Once you have thought about your refurbishment, the next step is to start research, trailing and putting together prospective design ideas. An expert designer will be able to draw a scaled blueprint that will detail colour schemes, signage, furnishings as well as plumbing, flooring and infrastructural layouts. Why not compose a number of designs in alignment with your 2014 goals.

Step 3 – Installation

Once blueprints have been signed off, all that’s left to do is watch your designs become a reality. Lead time and down time is often what concerns many shop owners with business having to cease whilst the refurbishment is carried out. However, this is not as time-consuming as one may think and expected time-scales are often met.

Step 4 – Implementation

With your new interior in place, the next task is to fit out your store. Retail requires an intricate layout in order to appeal to its customers so think about functionality, productivity and safety for both employees and customers.

Step 5 – Grand Opening

With everything in place, all that’s left to do is unveil your new look store to your budding customers. A new look will motivate employee’s, reinvigorate interest and create an exciting environment that truly reflects the direction that your business is heading.

So make the best possible start to your 2014 and create a shopping environment that you can be proud of.

Phil Warrington, an experienced retail store manager, discusses the impact that a new look shop fitting can have on your business with thanks to John Worth Shopfitters.

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