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A Small Business Startup Guide for 2020


A Small Business Startup Guide for 2020

Are you a businessperson searching for tips on how to establish a successful business? This startup guide is perhaps the inspiration you’ve been looking for!

The Starting Phase

When is the best time to start a business idea or move a small business to the next level? According to research, the answer is a slow or neutral economy.

Any business that was launched after the dot com boom, such as Facebook, Twitter, or Airbnb, is a perfect example. That means the best time to realise your business idea and start your startup is right now!

I don’t believe there’s just one right way to run a small business or startup. You just have to find the right way that suits your company. For added protection, take out a business insurance to take care of occasional hiccups and unforeseen emergencies on the journey to business growth and success.

Remember, a strategy that worked for a firm five years ago may not work for you now. The innovative market of today is getting tired of copy cats and is richly rewarding creativity.

Using Technology in Your Small Business

Start by using technology in areas where it has already proven worthwhile. This could be as simple as generating invoices or tracking productivity. Using only simple mobile devices saves 725 million hours of work per annum for small business employees.

It might also be as relevant as dealing with your consumers/customers or guiding marketing strategies. It can be really useful to use technology, especially for small businesses and startups that have few employees and/or tools. You, as an entrepreneur, even after overworking yourself, can’t handle everything!

Tip: Even if you find the use of technology in your startup or small business very impactful, be mindful of where you put your budget. Invest in your small business using technology only until it supports its sustainability and growth! Don’t overspend on it.

Creating Customer Loyalty

Every startup or small business works on the needs of its clients. As a startup, you need to either create a need for your customers or fill a void in the existing market.

The life and health of your startup or small business are determined by a loyal consumer base. You need to make sure your customers feel more connected to your products/services than to your rivals’. Think about the brands you use in your everyday life for example.

Hiring Workers

If you want a professional workforce for your company, there are limited options. To have an in-house fully-fledged team is not always affordable. The only staffing option you’re left with is to work with remote workers.

There are two ways to work with remote employees – either hire freelancers or use the Staff Augmentation Model for your company.

Employees are essential to your company but when it comes to hiring them you need to make smart choices. Choose the option that allows you to do more and costs less!

Marketing Your Small Business

Begin by allocating a budget you can afford to risk and invest it in a well-established marketing strategy. Also, don’t forget to track the success irrespective of the marketing strategy you select.

Having said that, building online visibility should be the first step to marketing your startup. It has become mandatory for every company to build a healthy digital footprint. Work to create a smart digital marketing plan and split your budget into organic and paid strategies.

Keep a good eye on your competitors and try identifying their marketing techniques – of course, don’t copy them absolutely. Don’t forget to take advantage of social media to create buzz, develop customer awareness and network. Identify ways to interact with your clients, consistently create useful content and strive to become an authority in your field.


It will take your undivided attention to run a successful startup or small business. Every good business person must be willing to take calculated risks. Every little decision you make today will shape the future of your small business.

Be pragmatic when it comes to adjusting to industry change and your consumer needs, right from implementing your business concept to running it successfully. Concentrate on “standing out” in your industry. Make sure the choices you make are backed by proper research. Identify the company’s main focus areas, and spend your money accordingly.

I am the founder of Startup Today. I am the main writer and have put in many hours of work into creating this blog. If you want to find out more about me then lets get in contact.

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