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Conventional Marketing Secrets: 5 Reasons to Choose Foil Stamping


Conventional Marketing Secrets: 5 Reasons to Choose Foil Stamping

Foil stamping is a printing process that fuses metallic print or foil to other materials, including paper, plastic, and cardstock, using a combination of heat and pressure. It has been in use since the 19th century, but this old standby remains popular among today’s business owners and consumers alike. Read on to find out why.

High Visibility

Foil stamping is great for drawing attention to products and helping them stand out on the shelf. This makes it a perfect solution for business owners who want to improve their product packaging. Foil stamping isn’t just highly visible, though. It also looks great, so once consumers’ eyes have been drawn to the product, they’ll be more likely to consider making a purchase.

Not all product packaging experts offer this service, so it’s important for business owners to do their research. They can start by visiting

Color and Texture

Those who aren’t familiar with foil printing may assume that since it creates a metallic effect, the only colors to choose from must be silver, gold, or bronze. In reality, foil printing can be used to add a metallic sheen to just about any color. That’s great news for business owners since it means they can use foil printing on their products or packaging without compromising their branding efforts.

Foil printing can also be used to create unique textures in just about any color. These include mimicking the texture of marble, snakeskin, pearl, or even wood.

Perception of Quality

Consumers’ perceptions of quality are especially important in today’s world, where online reviews dominate the decision-making process. Whether business owners ship goods to customers at their homes or they’re competing with other brands in retail stores, it’s important to create a good first impression. Foil stamping confers an air of luxury and value, so it’s perfect for both shipping boxes and off-the-shelf product packaging.

Complements Other Printing Techniques

For businesses that manufacture printed goods, foil stamping poses an even greater advantage. It can be used in conjunction with other techniques like embossing or debossing to create a unique feel that’s perfect for high-end stationery, greeting cards, and other paper goods.

These techniques can also be combined to create bespoke packaging that reflects the timeless elegance of high-end consumer clothing and other goods. Business owners can look to companies like the European haute-couture brand Ralph & Russo for an example. Part of the reason this leading luxury clothing brand stands out from the competition is that it uses foil printing combined with other techniques to create packaging for its goods.

Fully Customizable

Printing houses and packaging experts who specialize in foil printing services don’t just offer a variety of color choices and textures. They can fully customize their clients’ packaging or products using this traditional technique. Combine different colors, textures, and printing techniques, resize foil stamped images to fit different products or packages, or create brand logos with unique shapes that will catch customers’ eyes.

The Bottom Line

Business owners who want their brands to stand out from the competition need to go out of their way to design effective product packaging. Foil stamping is a traditional technique that is now associated with high-end goods and luxury products, but that doesn’t mean its use should be relegated only to haute-couture. Almost any company can benefit from incorporating foil printing into their packaging designs or their products.


I am the founder of Startup Today. I am the main writer and have put in many hours of work into creating this blog. If you want to find out more about me then lets get in contact.

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