I Spy: 6 Great Ideas for Business That You Will See Every Day On Your Commute (without always knowing it)

You know your business needs to invest more in advertising. It’s clear that, if you want to be successful, you have to make more profit, and that links to more sales, which means your marketing has to be on point. Yet what can you do to really stand out in this modern world where there is so much competition?

One good option is to think about commuters. These are the people who trudge the same route, day in and day out, getting to and from work. Whether they’re in a car, a bus, or travelling by train, there are a number of ways you can catch their attention. Read on to find out more – it’s highly likely you’ll have spotted some of these ideas on your own commute, and just never realised you could make use of them yourself.

Digital Billboards

It’s obvious that digital billboard advertisements from Clear Channel can help market your business, starting to increase its popularity among your target demographics, provided they are employed smartly and efficiently.

The artwork can be updated in real-time to reflect things like the time of day or the weather in order to boost brand recognition and user interaction. And if you specifically want to target commuters because they’re a captive audience, you’ll need to make sure your ads speak to them specifically in some way.

Social Media 

Commuters love social media. Of course, we don’t mean those who are driving – that’s dangerous, not to mention illegal – but those who are on trains and buses and trams will very happily scroll through Facebook, Instagram, Twitter, and so on, trying to keep themselves from getting too bored. It’s a given that commuters are going to be staring at their devices for anything from ten minutes to an hour or more. Therefore, if you want them to notice your advertising, make sure you schedule your social media posts to go live during rush hour – both in the morning and the afternoon.

Public Transport

What about public transport itself? On the Tube and in buses and trains, there are posters for a variety of different businesses selling the kinds of things that commuters are interested in. You’ll even see advertising on the sides of buses. What’s great about this is that by prominently displaying a website or QR code, commuters are likely to check out your website while they’re travelling to and from work.

Radio Or Music Streaming Services 

Some people don’t like to look at a screen on their journey. Instead, they prefer to listen to music or even a podcast. This makes for another effective way to promote your business to commuters. Of course, radio advertising is very different from billboard advertising and requires different ideas, but if you can make them work, it could pay dividends.

Video Streaming Services

On a related note, more visual commuters who aren’t interested in social media – or who just want something interesting to watch – might opt for video streaming sites or apps. Again, many of these will allow for advertising, and you’ll be putting your business front and centre when it comes to the people you want to buy from you.

Email Marketing 

On a long commute, many workers will actually do work. They’ll have their laptops and devices on hand, and their email programs open. So why not send an email? Talk about how you understand the commuter, what they want, and what they need. This will entice them to read on and remember your business.