Online Marketing 101

In the fast-growing and ever-changing digital age in which we live, the role of online marketing in modern marketing is no longer secondary. It is integral to the success of any organization. With IT support leading to sales, online promotion is beneficial for all types of businesses.

Online marketing, which also includes the names of digital marketing, email marketing, and so on, is defined as the process of promoting a brand, product or service over the Internet. It includes any promotions that take place over the internet or wireless media, including email marketing, blogging, SEO, and social media.

Let’s look at its main roles in detail in the infographic below:

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