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Tips for Creating a Content Platform and Growing Your Audience


Tips for Creating a Content Platform and Growing Your Audience

Creating a content platform can be a daunting task these days and with so many out there, it can feel like the internet is saturated. 

However, there is always room for more. It’s just a matter of finding your space and creating original and engaging content. To help you with your new content platform, we’ve put together a list of tips to assist you in setting it up and growing your audience!

Tip #1: Know your Audience

Remember, keep your audience in mind for everything you do. If you want to grow your readership, then it’s essential to tailor your content and your site itself towards them. 

Consistency and relevance will go a long way in bringing your audience back for your content which they know is reliable and consistent. 

Some content platforms do this very successfully, this example from sports site Rugby Onslaught offers a wealth of content its audience loves and succinctly showcases it in a way that suits their needs.

Tip#2: Have Quality Content

If you want a successful content platform with a burgeoning online audience, then it’s essential to nail some of the basics, such as ensuring all the content is well-written and created to a professional standard. 

It seems quite patronising to mention this point as it’s pretty basic, but you would be surprised to see how much content is out there which fails to do this. With plenty of options for free grammar checking software, from Language Tools, Grammarly to Scribens, there’s really no excuse to be getting the basics wrong.

Tip#3: Make the Most of SEO

There are many digital marketing approaches you can use to help grow your audience online not least of all is Search Engine Optimisation or SEO as it’s commonly known. In short, SEO – or rather a specialist SEO provider – is used to bump up your site to the top of the results page on search engines and help generate traffic to your content platform. When done right, it’s a method not to be trifled with.

Tip#4: Have Gripping Headlines

One of the first ports of call with your content is a headline, which is very important for first impressions. The idea is to pique the audience’s curiosity without divulging the entire information. Remember, you want your audience to engage with the whole piece. 

Tip: Be More Creative with your Content

Even the most entertaining written text on its own can be a bit dull, so remember to spruce up your content with plenty of images, videos or even gifs. 

It’s important not to bore your audience away before you’ve had a chance to grow them. Such accompaniments can aid and complement your content and ensure worthwhile pieces.

Tip#5: Use Free Social Media Promotion

It’s difficult to understate how important social media can be for growing your audience. Inviting interaction and making your content platform an inclusive space for your audience to like, share and comment is crucial if you want to see it flourish. 

Also, most platforms are free to use, so you’re missing a trick if you don’t make the most of it. 

Tip#6: Make Sure Your Design is Attractive

The design of your content platform is a cornerstone of making it successful. Having a sleek, professional content platform can be the difference between a bustling online community and one where your site traffic doesn’t bear thinking about. Readymade site templates can be a way to circumnavigate this if you’re a bit stuck. 

Tip#7: Be Consistent

The final tip is to make sure that when you find your groove and get your content platform up and running, you are consistent with it. Tailoring well-written, quality content with plenty of multimedia support in a sleek layout with options for your audience to engage is a recipe for success, but once you start seeing success make sure you don’t rest on your laurels. 

I am the founder of Startup Today. I am the main writer and have put in many hours of work into creating this blog. If you want to find out more about me then lets get in contact.

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