Why startups still need to use large format print for advertising

Banner advertising has taken on another meaning in the digital age. With web pages going the way of newspapers and magazines by allowing advertisement around their content, these digital banners are popular with startups desperate to get their names out there.

However, while these campaigns can be useful, it hasn’t obliterated good old fashioned advertising with banner printing advertising.

Large format print makes customers take notice

For commercial stores and shops, especially startups and small businesses, making a new market sit up and take notice is difficult.

With branded advertising and marketing everywhere, how can you stand out?

The old proverb “don’t judge a book by its cover” can be largely ignored when it comes to enticing potential customers into your store. You visual presence, both digital and physical, needs to be intriguing and sleek.

A big sign that has been custom designed for your business should convey your professionalism and represent your brand. Large format printing allows you to declare what your startup does in a clear and concise way.

Use banners to promote calls to action

There is no single form of large format print advertising that is going to be more effective than another. You have to tailor to your crowd and the situation.

For example, if you are opening a shop you will want to make it obvious to the customer what your in-store deals are and indicate areas/sections of your store, such as “Men’s Clothes”. By displaying banners high up, you’ll be able to grab attention with helpful information.

While this may seem obvious, remembering to use print effectively is important. You shouldn’t be plastering your shop with banners, they should be placed to highlight facts. They can also include calls to action, such as: “Find us online at: www.nameofyourbusiness.com” or “Sign up to our mailing list for the latest news and deals”.

Roller banners are great for pop-up stores and conferences

If you are running a temporary store or pop up shop then roller banners are a low cost advertising investment. Not only are roller banners easy to print with slogans and high quality graphics, they also roll into a self contained stand. This will help you to transport them to different location with ease.

Roller banners are a great way to engage potential customers and clients at eye-level. While banners offer direction and snippets of information, roller banners are more like your full page magazine ads.

Print and media experts Ro-Am Posters say that “roller banners offer a unique opportunity to highlight an aspect of your business. We have a number of clients who order sets of roller banners with variant designs for parts of their business.” For example, a law firm might want to highlight their contentious work with one banner and their pro bono work with another.

At conferences, this is particularly effective as it targets those walking by and, if it appeals to them, should draw them to your stand.