10 Things You Should Know About SEO

If you’re new to SEO, you’re probably a little confused but eager to know more. It can seem a little complicated at first, but once you begin to understand the concept other things become clear. You’ll soon be a fully fledged SEO expert! Here are 10 things you should know about SEO:

1. It Will Never Die

There are a few articles out there that claim SEO is dead or will die, but you shouldn’t pay attention. SEO only ever changes and evolves, so it isn’t going anywhere.

2. It’s All About the User Experience

SEO used to be about manipulating the search engines, but these days it’s all about the user experience. You no longer design strategies to impress Google and other engines, but the user. By default the search engines will see you are a valuable source.

3. It’s an Investment

SEO is an investment. It shouldn’t be seen as optional, as it’s essential for making sure your potential clients can find you.

4. It Offers Lots of Benefits

There are many benefits to SEO! Not only will you get a higher ranking in the search engines, you should get more interest, traffic, and custom. A stronger web presence is always useful for business!

5. You can Use it Along With Other Techniques

SEO shouldn’t be used alone. You can use it with other techniques to enhance the effects! It can be used with PPC and other strategies to get the most out of your online marketing strategy.

6. You Shouldn’t Have a Strategy Without SEO

Although you can use SEO with other strategies, you shouldn’t have a strategy without SEO. It really is one of the most important parts of a digital marketing campaign.

7. You Can Help it Along Yourself

There are things you can do to help your SEO along yourself. For example, building social profiles and keeping them updated.

8. You Should Still Get Help

Although there are some things you can do to help your SEO along yourself, you should still get help. It’ll be nearly impossible for you to handle it all on your own, and you won’t have much time to do what you usually do. Make sure you get help from a reputable company.

9. It’s an Ongoing Process

You can’t just get good results from SEO and then stop doing it. It’s an ongoing process! You need to continue it to get the same results and even better results.

10. You Must Only Use Legit Practices

Using black hat strategies can sometimes offer quick results, but it isn’t worth the risk you take. You should only use legitimate practices to make sure you don’t get penalised and have to start all over again. Do it the right way!

Hopefully, this post has helped you to understand a little more about SEO, what it’s for and how to do it. The best thing you can do is find a reputable company to work with! Ask plenty of questions to make sure a company is right for you.