Why Is Facebook So Important For Businesses?

Whether you love it or hate it, Facebook is here to stay. According to statistics on their site, the popular social network has over 936 million daily active users as of March 2015. Of course, Facebook isn’t just for people sharing pictures of their lunch or complaining about an ex-partner!

Businesses have long been using the platform for its distinct social marketing advantages. If you run a business, you might be wondering whether to sign up to Facebook too. Here’s why you should, and why it’s so important you do so:

Your Facebook page will educate you about your customers

By far, one of the best ways to learn more about the buying habits of your customers is to set up a Facebook page. The brilliant thing about the social media site is page admins get detailed statistics about their page “fans.”

For example, you can find out what age group they are, where they are in the world, and even other pages they like! Knowing such facts can help you tailor your page content for the highest impact and audience relevance.

In comparison, more traditional marketing methods seldom give you access to such vital insights about your customers.

You can give your customers attention on a personal level

There’s always the danger of being too “corporate” with the people and businesses that buy stuff from you. Some business owners are guilty of doing that to make themselves appear to be a larger organisation than they really are.

Your clients have a voice, and they want to get heard. Facebook is the perfect platform for them to raise queries with you, or even to praise you for a job well done. You can use the social network to reply directly to your followers, in public or via private message.

It’s more convenient for you and your customers

The thing about Facebook marketing is you can achieve many goals at the same time. For example, you can find out more about what your clients like and dislike. You might even learn about the best offers to promote to your audience.

But, one thing remains certain: it’s a convenient channel for you and your customers. You’ll have an easier time marketing your brand because your efforts are more streamlined. And it’s better for your clients than an email or telephone because they can contact you while reading the latest items on their newsfeed.

Facebook advertising offers measurable results

As a page owner, you have plenty of promotional opportunities open to you. If you want to reach new customers, for instance, you can easily advertise your page or website to your target audience.

The prices for advertising on Facebook are cheaper than with conventional methods. I’m talking about things like newspapers and magazines, in case you wondered! You also have access to detailed analytics with Facebook, so you can tweak your campaigns for even better results.

There are plenty of reasons why it makes sense for today’s businesses to use the power of Facebook for their marketing needs.